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Generative AI faces more regulatory and legal challenges

Generative AI

The FTC has opened an inquiry into ChatGPT owner OpenAI, while Google faces a genAI-related lawsuit. Kim Davis on July 13, 2023 With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at … Continue reading Generative AI faces more regulatory and legal challenges →

Consumers Want More Personalized, Interactive Video From Brands, Study Finds

Consumer Experience

Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70%  rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds →

Google, Microsoft Create More Ways To Let Consumers Shop

Consumer Engagement

Google, Microsoft Create More Ways To Let Consumers Shop by Laurie Sullivan  @lauriesullivan, June 29, 2023 Google has stepped up options for consumers to purchase from retailers and brands on Search and YouTube, while Microsoft has added the ability to make purchases from Bing and Edge, the company said in separate announcements. Microsoft announced Thursday … Continue reading Google, Microsoft Create More Ways To Let Consumers Shop →

Gen Z and millennials are already dipping into their retirement funds—even more than Gen X

Retirement

  By Sam Becker June 28, 2023 It’d be easy to forgive most people for changing or even abandoning their financial or investing strategy over the past few years. With the pandemic, inflation, ongoing prospects of a recession, and rising interest rates, there’s been a lot of economic action packed into a relatively short period … Continue reading Gen Z and millennials are already dipping into their retirement funds—even more than Gen X →

Google Ads Changes Trademark Policy, Puts More Accountability On Brands

Google Advertisement

Google Ads Changes Trademark Policy, Puts More Accountability On Brands by Laurie Sullivan  @lauriesullivan, June 8, 2023 Google Ads will begin rolling out changes to its Trademark Policy on July 24, and will only consider trademark complaints against specific advertisers and ads, rather than all advertisers in the trademark owner’s industry. In an email to … Continue reading Google Ads Changes Trademark Policy, Puts More Accountability On Brands →

There’s going to be more brand entertainment than ever. These guys want to make it actually good

Marketing Innovation

  By Jeff Beer June 10, 2023 When Jae Goodman stepped down as CEO of creative ad agency Observatory last summer, he didn’t know what his next chapter would be.  He had spent the previous 16 years building a portfolio of award-winning work predicated on the thesis that brand entertainment could have a significant impact … Continue reading There’s going to be more brand entertainment than ever. These guys want to make it actually good →

Google MSA New Transparency Policy Provides More Campaign Data

Google Transparency

Google MSA New Transparency Policy Provides More Campaign Data by Laurie Sullivan  @lauriesullivan, June 9, 2023 Google plans to give advertisers more information on the ads they serve in Search and YouTube. The company plans to instate a new Master Service Agreement (MSA), a contract that sets the standard Terms and Conditions for one or … Continue reading Google MSA New Transparency Policy Provides More Campaign Data →

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