The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media by Ray Schultz , Columnist, May 30, 2023 B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and … Continue reading The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
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Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds by Ray Schultz , May 18, 2023 Business leaders expect to spend more on artificial intelligence (AI) and machine learning (ML) technology — and most feel it will help them make decisions, according to The 2023 State Of Social Media, a study … Continue reading Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
The gender pay gap in marketing: Should women be more assertive or the market be more responsive?
The gender pay gap persists in marketing as well as many other careers. Here’s actionable advice on combatting it. Jenny Romanchuk on May 17, 2023 Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men. The gap is manifest right … Continue reading The gender pay gap in marketing: Should women be more assertive or the market be more responsive?
U.S. entrepreneurship is increasing—and getting more diverse
By Jared Lindzon May 08, 2023 New technologies, economic uncertainty, and a desire for greater flexibility are pushing more Americans into self-employment, especially those that have historically faced greater barriers to starting a business. According to a recent study conducted by software company Gusto, there were 5 million new businesses created in the U.S … Continue reading U.S. entrepreneurship is increasing—and getting more diverse
Bing Chat opens up to more users and developers with API, expanded visual answers
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat. Chris Wood on May 4, 2023 Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half … Continue reading Bing Chat opens up to more users and developers with API, expanded visual answers
Why the power of brands is getting more tribal
By Marcus Collins May 02, 2023 Fans, tribes, neotribes, community, networks, cultures of consumption, and all the many monikers that go by different names all amount to the same thing: people. If you want to get people to move, then you must focus on people and their proclivity to connect. These connections, of … Continue reading Why the power of brands is getting more tribal
More pressure on B2B marketers to prove ROI
41% report feeling more pressure on ROI. 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. Constantine von Hoffman on May 1, 2023 B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say … Continue reading More pressure on B2B marketers to prove ROI
How to send more emails and grow your subscriber list
Are misconceptions holding back your email marketing campaigns? Learn a better approach to build your subscriber base. Brian McKenna on May 1, 2023 Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — … Continue reading How to send more emails and grow your subscriber list
This week’s AI product releases: Google adds generative to ads and more
Google will have AI generate ads based on brand-submitted content. Plus, this week’s AI-powered martech products, platforms and features. Constantine von Hoffman on April 20, 2023 We usually only cover AI-powered martech products that are available to use now. However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for … Continue reading This week’s AI product releases: Google adds generative to ads and more
How this one shift can make your hiring practices more inclusive
By Abbey Carlton and Misty Gaither April 14, 2023 The number of Americans with a criminal record has risen sharply over the past three decades. Now, more than 70 million people, or roughly one in three American adults, have a criminal record, according to The Sentencing Project. That’s more than a quarter of the … Continue reading How this one shift can make your hiring practices more inclusive
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