Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business. Stephanie Miller on September 11, 2024 Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that … Continue reading How to un-silo your organization and be more customer-centric
We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins. Tyler Samani-Sprunk on September 6, 2024 HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. From improving how … Continue reading HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
September 06, 2024 Why optimistic leaders create more productive and happier workplaces In his new book, the founder of Keurig Green Mountain shares his entrepreneurial story and his advice for becoming a more optimistic leader. BY Robert Stiller My wife, Christine, still remembers how, in the early years at Green Mountain, I would often lie awake … Continue reading Why optimistic leaders create more productive and happier workplaces
An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies. Mike Pastore on September 5, 2024 The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to … Continue reading Free trial vs. demo: What’s more effective in B2B SaaS ads?
Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win. Kim Davis on August 29, 2024 Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based … Continue reading Salesforce sees a shorter, more competitive holiday season in 2024
August 29, 2024 Japan’s Nippon Steel plans to invest $1.3 billion more in U.S. Steel’s mills The spending is on top of the $1.4 billion investment plan through 2026 already pledged as part of the takeover proposal. BY Reuters Japan’s biggest steelmaker Nippon Steel said on Thursday it plans to make an additional investment of about … Continue reading Japan’s Nippon Steel plans to invest $1.3 billion more in U.S. Steel’s mills
August 25, 2024 How to reclaim a few hours of meeting time a week (and still get more done) Here’s how to figure out when a meeting could be an email, how to trim your meeting times down, and which gatherings to cut all together. BY Kathleen Davis Welcome to Work Smarter, Fast Company‘s newsletter on … Continue reading How to reclaim a few hours of meeting time a week (and still get more done)
Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. Theresa Kushner on August 20, 2024 Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie … Continue reading How wisdom makes AI more effective in marketing
August 19, 2024 Travelers are turning to package deals more after the pandemic The zest for the holiday package business is a bright spot for the travel industry as worries have grown that the post-pandemic enthusiasm for air travel will ebb as travellers baulk at higher fares. BY Reuters Sun seekers are turning to package … Continue reading Travelers are turning to package deals more after the pandemic
Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict. Anu Adegbola on August 13, 2024 With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Here’s a selection of comments grouped by topic. Google’s appeal and … Continue reading The Google monopoly verdict: More industry reactions
