Tag Archives: More

IT Teams Should Have More Accountability For Marketing ROI, Study Says

Marketing ROI

IT Teams Should Have More Accountability For Marketing ROI, Study Says by Laurie Sullivan  @lauriesullivan, September 9, 2022 Marketing and information technology are increasingly becoming integrated. Experts say that as artificial intelligence is increasingly being used and ad targeting is relying more on automation, combining the two departments or drawing a strong link from one … Continue reading IT Teams Should Have More Accountability For Marketing ROI, Study Says →

A bipartisan data privacy bill would give you more control over the information collected about you

Data Privacy

By Anne Toomey McKenna   August 25, 2022   Data privacy in the U.S. is, in many ways, a legal void. While there are limited protections for health and financial data, the cradle of the world’s largest tech companies, like Apple, Amazon, Google, and Meta (Facebook), lacks any comprehensive federal data privacy law. This leaves U.S. … Continue reading A bipartisan data privacy bill would give you more control over the information collected about you →

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study

Marketing Strategy

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study by Colin Kirkland , August 26, 2022 According to the CDC, one in four American adults live with a physical or mental disability. Yet software review company Capterra’s new Accessible Marketing Survey shows that accessibility barriers often exclude these folks from digital marketing … Continue reading Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study →

More layoffs at tech-adjacent brands: Peloton, Calm, Sweetgreen, and more

Unemployment

By Elissaveta M. Brandon August 12, 2022 Another bad week is wrapping up for tech companies—and consumer brands that have donned the tech cape to boost valuations and share prices. Peloton just announced that it is slashing nearly 800 jobs. The Peloton news is part of a sweeping overhaul that includes shutting many of its … Continue reading More layoffs at tech-adjacent brands: Peloton, Calm, Sweetgreen, and more →

0% inflation is nice, but this number from today’s CPI report is even more encouraging

Economy Inflation

  By Clint Rainey   August 10, 2022   Wednesday finally brought Americans some good news on the inflation front. The Labor Department reported that consumer prices rose 0% for the month of July, perhaps the best indicator yet that inflation may have peaked. That means consumer prices were unchanged for the month of July. … Continue reading 0% inflation is nice, but this number from today’s CPI report is even more encouraging →

Why martech integration needs more than technical skills

Marketing Technology

In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration. Gene De Libero on August 19, 2022 Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while … Continue reading Why martech integration needs more than technical skills →

B2B buyers are much more concerned about a company’s values than the general public

B2B Success

72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public.  Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public →

Look for these 6 logos if you want to be a cleaner and more conscious consumer

Consumer Experience

By Samar Marwan August 07, 2022     As a capitalist society that votes with dollars, the party of conscious consumerism is growing, as are the third-party certifications that verify the ethics, sustainability, and purity of products. “Natural,” “vegan,” and “zero-waste” are casually slapped onto labels without much validity or oversight. Still, hundreds of legitimate … Continue reading Look for these 6 logos if you want to be a cleaner and more conscious consumer →

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’

Social Listening

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ →

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