Will Microsoft Drop Bing Brand For A More Integrated Copilot Search? by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2024 Microsoft has been pushing to integrate generative artificial intelligence (GAI) into all of its products. It reintroduced Bing Search with AI-powered features in February 2023, adding a Bing Search and Copilot option in the header of its … Continue reading Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?
Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men. Constantine von Hoffman on March 25, 2024 For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 … Continue reading MarTech Salary and Career Survey: More promotions and more layoffs
March 15, 2024 Want to sound more authoritative? Change this one thing This one change to your language can help you sound more powerful and confident. BY Judith Humphrey How often do we hear people who sound weak? We may not analyze why the person comes across the way that they do, but somehow we’re keenly … Continue reading Want to sound more authoritative? Change this one thing
March 15, 2024 More than half of employees don’t get a chance to upskill at work. Here’s how to help By leveraging the ingenuity and talents of your employees, you can unlock a wealth of valuable skills and create a future-proof workforce. BY Featured Companies today need innovative answers—answers that do more than just provide a … Continue reading More than half of employees don’t get a chance to upskill at work. Here’s how to help
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions. Nicola Agius on March 12, 2024 Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work … Continue reading Microsoft rolls out Copilot AI to more advertisers
Don’t let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue. Kath Pay on March 6, 2024 If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? To … Continue reading Frequency testing: The key to unlocking more email revenue
Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot by Laurie Sullivan , Staff Writer @lauriesullivan, March 4, 2024 Anthropic on Monday debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. The company’s backers include Google, Salesforce and Amazon. It has closed about five funding deals during … Continue reading Claude 3: Google-Backed Anthropic Releases More Powerful Chatbot
The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand. Liam Moroney on February 28, 2024 B2B marketing is overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing … Continue reading Why B2B marketing needs brand building more than lead gen
The new offering from Salesforce’s Tableau will deliver AI-generated digests to your preferred workflows. Kim Davis on February 23, 2024 Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. … Continue reading Tableau Pulse uses AI to make data more accessible
AI-assisted copywriting more effective than humans alone Charlotte Colombo Freelance Journalist AI-assisted copywriting As newsrooms and websites begin to incorporate AI into their content more, you can’t blame writers for worrying about being replaced. But what if we learned to work with AI rather than against it? That was the mentality behind a … Continue reading AI-assisted copywriting more effective than humans alone
