Cheryl GoldbergMay 10, 2015 Marketers have long used social media to promote content. They’ll throw a white paper up on their website, blast a few promotions touting the paper to their Twitter, Facebook, and LinkedIn followers, and, with any luck, people will like, retweet, favorite, and otherwise amplify the message. Think bullhorn. Today, marketers are … Continue reading Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling →