Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. Shiv Gupta on September 10, 2024 Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. … Continue reading How to make the most of your market research data
August 31, 2024 A psychologist explains the 5 most common sources of career frustration (and how to find work that works for you) Tessa West is a social psychology professor at New York University and an expert on interpersonal communication. She has over 100 academic publications and is a regular contributor to the Wall Street Journal. … Continue reading A psychologist explains the 5 most common sources of career frustration (and how to find work that works for you)
August 29, 2024 The companies with the most low-wage workers are spending billions on stock buybacks instead of raises A new report sheds light on exactly where these companies’ priorities lie. While some Americans have been looking to tighten their belts recently, U.S. corporations have been on a spending spree—but that money hasn’t been going … Continue reading The companies with the most low-wage workers are spending billions on stock buybacks instead of raises
20% of your tools drive 80% of your results, but how do you determine which tools they are? Gene De Libero on August 14, 2024 This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle … Continue reading 7 strategies for getting the most from your martech stack
August 12, 2024 Most American households’ cash and savings are shrinking, SF Fed report says Those liquid assets rose less sharply and the excess was depleted earlier and is now about 13% lower than the projected path prior to the pandemic. BY Reuters Middle- and low-income U.S. families now have significantly fewer liquid resources like bank … Continue reading Most American households’ cash and savings are shrinking, SF Fed report says
August 08, 2024 This is what was likely behind the most recent stock market blowup “Carry trades” are thought to have been the root cause of recent Wall Street mayhem. BY Reuters One of the ironies of the burst of volatility that just blindsided financial markets is its inevitability. Trades that are only feasible — and … Continue reading This is what was likely behind the most recent stock market blowup
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions. Constantine von Hoffman on July 31, 2024 Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored … Continue reading Second quarter saw slowing ad spend on most platforms
July 31, 2024 Here are the 3 ways workers learn their most valuable skills In his new book, AI expert Matt Beane explores how employees can protect and sharpen their skills for the future of work. BY Matt Beane Think about your most valuable skill. The thing you can reliably do under pressure that delivers results—and … Continue reading Here are the 3 ways workers learn their most valuable skills
July 25, 2024 Most managers still can’t resist degree requirements: 4 ways companies can help them embrace skills-based hiring Even as companies publicly state their commitment to hiring candidates from nontraditional backgrounds, hiring managers remain skeptical. BY Mona Mourshed and Matt Sigelman The degree requirement in hiring has become a glaring paradox. Employers bemoan the shortage … Continue reading Most managers still can’t resist degree requirements. 4 ways companies can help them embrace skills-based hiring
July 19, 2024 Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more Plans to extend and expand Trump-era tax cuts would largely benefit the wealthy. BY Marcus Baram In the first presidential debate of 2024, tax policy—and who it really benefits in this country—were among the issues most … Continue reading Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more
