Tag Archives: most

The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs

The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs by Ray Schultz , Columnist, October 15, 2021 Small businesses may not be automating their accounts receivable and customer-service functions. But they are sure doing so with their email marketing, according to Automation in Small Business, a study by Skynova. Of … Continue reading The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs →

Why Conversion Rate Optimisation Is the Most Important Element of PPC

Conversion Rate Optimization

Paul Morris October 14, 2021 Conversion rate optimisation (CRO), is the process of optimising your landing pages, sponsored ads and website design to raise your conversion rate. It’s the most important element of your PPC campaigns because, done correctly, it will help turn traffic into all important sales or leads. Whilst not technically an element … Continue reading Why Conversion Rate Optimisation Is the Most Important Element of PPC →

The 3 Most Important Hires to Get Your SaaS Going

SaaS Startups

Ali Faagba October 14, 2021 Startup founders are becoming a lot like bloggers, and I’m saying this because most of my working life I’ve worked with these two, and SaaS startups are needlessly failing. Bloggers often approach their businesses with a fun mindset rather than a business mindset, doing everything alone and hoping to break … Continue reading The 3 Most Important Hires to Get Your SaaS Going →

Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021

Social Media Utilization

Arik Hanson September 10, 2021 For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of … Continue reading Most Companies Are Using Twitter Wrong – It’s All About Brand Love in 2021 →

Strategies to Get the Most Out Of Your PPC Campaign

PPC Strategies

Dave Sutton September 2, 2021 It’s well known that pay-per-click (PPC) campaigns are one of the best ways to rank high on search engine results pages (SERPs). Furthermore, PPC campaigns are highly effective for targeting and converting ready-to-buy customers, since you are engaging them at a “moment of truth” when they are clearly demonstrating purchase … Continue reading Strategies to Get the Most Out Of Your PPC Campaign →

5 Tips to Get the Most Out of Your Facebook Ads During This Year’s Mega Sales Days

Facebook Advertisement

Mikkel Høimyr August 25, 2021 11.11 2009 marked the beginning of the Singles’ Day shopping holiday in China, which has now grown to become the world’s largest shopping festival. Singles’ Day has become an annual event that has inspired the birth of a variety of sales days throughout China and South-East Asia. All of these … Continue reading 5 Tips to Get the Most Out of Your Facebook Ads During This Year’s Mega Sales Days →

Display Advertising Is on Fire: How to Get the Most Out of It

Display Advertising

Paula Chiocchi August 10, 2021 Over the past year and a half, marketers have had to pivot to everything digital. This is especially true of B2B marketers and sales teams responding to the cancellation of in-person events and adapting their strategies as more buyers work remotely. While we’ve started to see in-person events make a … Continue reading Display Advertising Is on Fire: How to Get the Most Out of It →

Making the Most of Personal Connections – Whether In-Person or Virtual

Networking

Lorelei Poch August 2, 2021 Last March, many organizations were fortunate to continue on with business from their employee’s home offices. The shift from in-person work to virtual was monumental for some areas of work, while some were happy to just ditch their commutes. And for those of us who were students during all of … Continue reading Making the Most of Personal Connections – Whether In-Person or Virtual →

The 5 Mobile Marketing Metrics That Matter Most

Mobile Marketing

Ashley Sefferman July 23, 2021 The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand. 1. Average Revenue Per User (ARPU) Average Revenue Per User is the amount of revenue each … Continue reading The 5 Mobile Marketing Metrics That Matter Most →

A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords

SEO Tools

A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2021 Capitalizing on the time and the position of a hyperlocal organic listing in search results is key. In fact, this is the goal of multilocation SEO, to continuously increase the number of qualified visitors from … Continue reading A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords →