By Michael Grothaus May 01, 2023 The World Economic Forum has released its annual Future of Jobs Report for 2023 and it makes for some interesting reading, not only for employers but for younger people who have yet to decide upon a career path. One of the most interesting parts of the report looks … Continue reading These occupations will see the most jobs created, and lost, in the next 5 years
Generative AI Most Transformative Technology On Par With The Internet by Laurie Sullivan @lauriesullivan, April 21, 2023 Moves by Google and Microsoft to integrate generative artificial intelligence (AI) into their respective advertising businesses will change the way marketers create ad campaigns — and will also transform the entire technology ecosystem. “We view generative AI as … Continue reading Generative AI Most Transformative Technology On Par With The Internet
Most CTV Ads Miss The Frequency ‘Sweet Spot’ by Karlene Lukovitz @KLmarketdaily, March 23, 2023 Earlier this week, I reported on some key findings from an in-depth study on attention and receptiveness to connected TV ads, from Yahoo and Publicis Media, that employed facial recognition and ACR data and a consumer survey. Those points, in a … Continue reading Most CTV Ads Miss The Frequency ‘Sweet Spot’
Talking About TV: Most Talk YouTube — Especially Younger Viewers by Dave Morgan , Featured Contributor, March 23, 2023 Nielsen just released the latest version of The Gauge, its monthly TV video viewing time-spent report of what Americans watch on their televisions across broadcast, cable (including satellite) and streaming delivery. One of the big headlines … Continue reading Talking About TV: Most Talk YouTube — Especially Younger Viewers
By Chris Morris March 16, 2023 Meta’s announcement on Tuesday that it planned to lay off another 10,000 workers and not fill 5,000 job openings rightfully captured most of the attention from Wall Street and onlookers. But buried in Mark Zuckerberg’s latest “year of efficiency” announcement was news of what seems to be … Continue reading Lost in the most recent Meta layoffs? The company’s shift to AI
Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , March 7, 2023 The following was previously published in an earlier edition of Marketing Insider. Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment
‘Humanity’ is a PS4 game about the strangeness of crowds Jon Fingas @jonfingas You’ll be glad to hear that the PS4 will get at least one more truly oddball game (besides Wattam) during its lifetime. THA and Tetsuya Mizuguchi’s studio Enhance have announced Humanity, a game for PS4 and PSVR that imagines how aliens would … Continue reading ‘Humanity’ was the most interesting game at Sony’s State of Play, and you can play a demo today
By Kristin Toussaint February 17, 2023 Across the country, some 8 million undocumented or unauthorized immigrants are working in the labor force—and experts say they’re among the most vulnerable to exploitation, workplace violence, and dangerous working conditions. “One of the things that perpetuates unsafe conditions in the workplace is that workers are … Continue reading How the Biden administration is helping protect the most vulnerable and exploited workers
It’s finally prime time for CTV advertising. Here are ways to take full advantage of its powerful targeting’s benefits. Ken Zachmann on February 20, 2023 Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. It’s taken longer for that promise to become real, but we’re now at the inflection point. The rise of … Continue reading 4 tips to get the most out of CTV advertising
The Most Notable HR Trends That Will Reshape The Labor Market In 2023 ValueWalk / 22 Jan 2023 / Finance The world of work has changed a lot in the last few years, and employees are constantly keeping employers and human resources teams on their toes as they demand better work benefits and higher wages. Amid … Continue reading The Most Notable HR Trends That Will Reshape The Labor Market In 2023
