Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling. Constantine von Hoffman on January 25, 2023 Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are … Continue reading Failure to get the most out of data clean rooms is costing marketers money
By Shalene Gupta January 17, 2023 As we embrace the start of 2023 and say hello to increasing layoffs and the prospect of a recession, it’s hard to know which institutions to trust. Edelman just released its yearly Trust Barometer, which has served as a pulse check of trust for 23 years. The 2023 … Continue reading Business remains the most trusted institution, even as the economic mood gets more bleak
The Most Notable HR Trends That Will Reshape The Labor Market In 2023 ValueWalk / 12 Jan 2023 The world of work has changed a lot in the last few years, and employees are constantly keeping employers and human resources teams on their toes as they demand better work benefits and higher wages. Amid macroeconomic problems, … Continue reading The Most Notable HR Trends That Will Reshape The Labor Market In 2023
TikTok will be banned on most US federal government devices Kris Holt @krisholt TikTok will be outlawed on almost all devices issued by the federal government after lawmakers passed a $1.7 trillion spending bill. Officials crammed the No TikTok on Government Devices Act, which the Senate unanimously approved in mid-December, into the mammoth … Continue reading TikTok will be banned on most US federal government devices
Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , January 3, 2023 Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think. … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment
The Great Cutback: Most Consumers Are Reducing Their Spending by Ray Schultz , Columnist, December 29, 2022 Consumers are adhering to their guilty pleasures — even as they worry about inflation and other threats to their finances. For instance, some people are continuing their consumption of cigarettes/vaping, alcohol and marijuana, according to Jungle Scout’s Consumer … Continue reading The Great Cutback: Most Consumers Are Reducing Their Spending
The API Way: Techies Are Most Concerned With The Security Of Their Tools by Ray Schultz , Columnist, December 2, 2022 APIs are an essential tool for getting email to work. An email API platform “negotiates the technical handshakes for each connected service,” Nylas writes. But there are challenges in managing APIs, whatever systems they … Continue reading The API Way: Techies Are Most Concerned With The Security Of Their Tools
Business owners: Yelp doesn’t have to be a source of anxiety! Here’s how you can make the review site work for you. Brian Patterson on December 1, 2022 If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial company’s name … Continue reading 5 Yelp facts business owners should know (but most don’t)
B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools by Ray Schultz , Columnist, November 15, 2022 Content is apparently a loss leader in B2B companies. Only 10% monetize their content, while 77% do not and 13% are unsure, according to B2B Content Marketing, a study by the Content Marketing Institute and MarketingProfs, … Continue reading B2B Block: Most Firms Aren’t Monetizing Content, And Lack Management Tools
Search Engine People | November 3rd, 2022 At Search Engine People, we are a close-knit team that is borderline obsessed with all things SEO & PPC. We are Google’s first-ever and longest-standing partner in Canada, but we didn’t stop there. Beyond our Google Premier Partnership, we hold top-level partnerships with Microsoft, Facebook, Instagram, LinkedIn, and … Continue reading The Manifest Names Search Engine People Among Toronto’s Most Reviewed SEO Companies
