October 08, 2024 Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move The cognac brand is 259 years old, and still relevant. BY Jeff Beer When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and … Continue reading Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move
YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2024 Some 65% of Gen Z — defined as people between the ages of 14 and 24 — describe themselves as video content creators, according to the YouTube Culture & Trends Report 2024 released this week … Continue reading YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Shenmue fans are on the move again, this time taking out a Times Square ad Owen Good Gaming Editor (US) You’ve really gotta hand it to Shenmue fans. Few video game fandoms have been this persistent in efforts to keep alive a cult hit. Their latest action: Renting out a video board in New … Continue reading Shenmue fans are on the move again, this time taking out a Times Square ad
May 09, 2024 The future of hundreds of California farmworkers’ right to unionize hangs in the balance as their employer claims the move is fraudulent The employer, Wonderful Nurseries, claims workers didn’t understand their signatures constituted a vote to unionize. BY Associated Press In a meeting room at a hotel in California’s crop-rich Central Valley, a … Continue reading Hundreds of California farmworkers unionize with UFW but their employer claims the move is fraudulent
May 02, 2024 Lost your spark? Here are 5 ways to make a smooth career move When her “sense of wonder” started to wane, this communications agency founder needed a change. Here’s how she took her career to an enriching new level. BY Dina Mostovaya Since 2007, I have been immersed in the public relations field. … Continue reading Lost your spark? Here are 5 ways to make a smooth career move
Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building. Antoine Grant on February 12, 2024 Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine … Continue reading When and how to move beyond performance marketing to brand strategy
By Sarah Bregel November 17, 2023 Many Americans don’t often leave America, unless they’re visiting Niagara Falls or eating pasta in Italy for a week on vacation. And many don’t move to other countries, staying very close to where they grew up. According to a 2019 survey of people over the age of 25, a … Continue reading More than half of Gen Z wants to move out of the United States for this sad reason
Behind Amazon’s Move To Expand Ads On Third-Party Sites by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2023 Amazon this week announced it would begin to serve ads across third-party platforms like Pinterest and publishers such as BuzzFeed, Hearst Newspapers, and Ziff Davis brands such as Lifehacker and Mashable, among others. The goal is to start … Continue reading Behind Amazon’s Move To Expand Ads On Third-Party Sites
Lost in the complexities of agile marketing? Here’s how to measure its success with meaningful metrics that focus on outcomes. Stacey Ackerman on August 1, 2023 It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so … Continue reading 4 agile marketing metrics that really move the needle
Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform. Kim Davis on June 5, 2023 Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially … Continue reading Integrate launches app to capture lead data on the move
