Paul Keijzer — April 11, 2018 Follow @Paul_Keijzer — April 11, 2018 geralt / Pixabay In the business world, scalability has always enabled companies to have an advantage over their competitors. It’s what’s made them strong contenders in an economically challenging business environment. Thanks to scalability, the more of something companies had, the better it … Continue reading Forget Scalability. Fail Fast and Move Forward
Amanda Abella — March 30, 2018 — March 30, 2018 I do a lot of consultations in my business. Most of the time, small business owners come to when they don’t know what their next business move is. In fact, “I don’t know what to do” is a sentence I hear a lot. In this … Continue reading 3 Ways to Decide Your Next Business Move
Small Business Local Ad Dollars Move From Facebook To YouTube by Laurie Sullivan @lauriesullivan, March 22, 2018 Borrell Associates expects total local advertising budgets to rise 5.8% compared with the previous year. Non-digital advertising will fall by 2.2%, whereas digital will rise 12.7%. In total, advertisers will spend $126.8 billion this year. Local digital advertising … Continue reading Small Business Local Ad Dollars Move From Facebook To YouTube
Greetje den Holder — March 1, 2018 Follow @GdenHolder — March 1, 2018 For the past few decades, there has been a huge gender disparity between the number of startups, particularly in the tech industry. In addition, we can all easily list names like Zuckerberg, Bezos, Gates, Jobs, Branson, Dell, and Gates but how about … Continue reading 9 Tips on How to Make Female Entrepreneurship Move Forward
Amanda Abella — February 14, 2018 — February 14, 2018 I sometimes get into debates with people about whether or not starting a business is financially smart. The truth is, I get a lot of pushback on this. People often cite all the statistics as to how many businesses fail. Then they usually on to … Continue reading 3 Reasons Why Starting a Business is a Financially Savvy Move
Amanda Clark — January 10, 2018 Follow @GrammarChicInc — January 10, 2018 Pixabay It’s easy to send an email—and it can cost you basically nothing. Your company can send a limitless number of marketing emails, hoping for the best—but if that’s the approach you take, you’ll find that your emails fall on deaf ears. In … Continue reading How to Write Emails That Move the Sales Needle
Joseph Chukwube — December 8, 2017 Follow @Josephchukwube — December 8, 2017 The year is finally rolling to an end. Everybody is feeling the onrush of the festivities. Individuals are doing end of the year checks trying to find out what opportunities were justifiably utilized and which ones were outrightly missed. For businesses, however, it … Continue reading 5 Things That Will Move Your Business To The Front Burner in 2018
CMOs, Audiences Move To Their Own Beats by Nathan Hanks , Columnist, November 13, 2017 Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform … Continue reading CMOs, Audiences Move To Their Own Beats
Eleanor Telling — August 22, 2017 — August 22, 2017 15299 / Pixabay In today’s world, receiving customer experience feedback surveys seems part of almost every transaction. From opening a bank account, taking out an insurance policy, to going on holiday and even buying groceries in the supermarket. There is no doubt that companies are … Continue reading 6 Ways to Move from Measuring Scores to Measuring Outcomes
Amanda Abella — August 10, 2017 — August 10, 2017 geralt / Pixabay One trend I see happening lately is freelancers and other types of service providers wanting to get into the digital consulting game. Quite frankly, they tell me they are tired of providing done-for-you services and would rather teach. I hear them. I’ve … Continue reading How to Move From Done-For-You Services to Digital Consulting
