Bruce McKenzie — February 13, 2017 — February 13, 2017 Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats More interactive I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. What’s important is using the medium effectively. Here are a … Continue reading 3 2017 B2B Sales and Marketing Video Trends: It’s Time to Make Your Move
Tom Chapman — December 3, 2016 Follow @ThemusingsofTC— December 3, 2016 Whether you’re relocating your business abroad or simply expanding it, there’s a lot to consider. Do it successfully, and the financial rewards can be huge, but making a simple mistake can be costly. That’s why it’s vital to get it right. Here’s what you … Continue reading How to Move Your Business Abroad
by Laurie Sullivan, Staff Writer @lauriesullivan, November 10, 2016 Google will use mobile content to rank as a default in search engine query results, rolling out the new ranking system over the course of a year. Only when a company doesn’t have mobile content or a responsive Web site design, Google will consider pulling from … Continue reading Google’s Move Toward Mobile-First
Taylor Nelson — November 3, 2016 Follow @TaylorNelsonLR— November 3, 2016 “Unless you are breaking stuff, you aren’t moving fast enough”— Mark Zuckerberg Zuckerberg’s line is the most well-known example of a common piece of advice on how to get ahead at work or how to get ahead in life more generally: “move fast.” There … Continue reading The 70% Rule: How to Move Fast and Break Things (and Why you Should)
by Mark Miller Follow @MMtwopointfiveOctober 11, 2016 Consumer expectations and modern media are evolving and becoming more sophisticated at a frantic pace. The world of public relations and corporate communications is changing along with them, though not always keeping up. Forward-looking professionals in these fields who can see what’s changing can take advantage of the … Continue reading 4 Ways to Move Your PR and Communications Career Forward in 2017
by Mark Miller Follow @MMtwopointfiveOctober 10, 2016 So you’ve landed a slick new digital marketing job. Congratulations! Now it’s time to inform your employer and start transitioning out of your current role. Just make sure to do it the right way, so you stay on good terms with the organization and the people there. Though … Continue reading How to Move to a New Marketing Job without Burning Bridges
The new property-moving feature finally makes it easy to reorganize properties — all of their views — into other accounts. Ginny Marvin on September 14, 2016 Google has added a new feature to help users rein in and consolidate account management by allowing them to move Analytics properties from one account to another. With … Continue reading Now you can move Google Analytics properties to other accounts in two steps
by John Potter, Op-Ed Contributor, September 9, 2016 Internet publishers face a programmatic advertising market that is still incredibly fragmented on the demand side. Given the continued move of advertising dollars to programmatic, this fragmentation is costing publishers a lot of money. Over the last couple of years, publishers have responded by embracing header bidding. … Continue reading Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations
by Sunil Bagai Follow @ZenithtalentSeptember 6, 2016 If we look back at the Bureau of Labor Statistics’ (BLS) jobs report for the summer, the figures tell a more nuanced tale than stasis or small improvements. The good news is that businesses hired 5.1 million professionals. The bad news is that all industries, in aggregate, … Continue reading Progressive Filling: 3 Ways to Move Forward from Backfilling
by John Douglas, Op-Ed Contributor, August 17, 2016 Viewability is one of the hot-button topics that larger marketers have continued to focus on over the past few years. The increased importance has led to a rise in companies offering viewability solutions for advertisers. Each of these companies has its own technology to collect and measure … Continue reading In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
