Dan ShewanSeptember 4, 2015 Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You’ve probably already noticed the transition to the new-look Google logo, which aligns more closely with … Continue reading Everything You Need to Know About the Google/Alphabet Move
Richard GuhaSeptember 4, 2015 As someone who moved from CMO in one Fortune 100 company to CEO in another, I do have a rare perspective on this move. In the 1960s and 70s, Marketing was the way to the top in many Fortune 500 companies. Moving from CMO to CEO has become harder now. This … Continue reading How to Prepare for Your Move from CMO to CEO
By Haris Bacic August 5th, 2015 Having an SSL certificate on your website doesn’t just benefit you from security standpoint, but also from search engine ranking. Google has started using HTTPS as a ranking signal last year, which means websites that utilize it will benefit a bit from it through organic search engine ranking. In this … Continue reading How to Move Your Site to SSL
As more people than ever are traveling or moving to new locales, how do you ensure your emails are relevant, no matter where your subscribers happen to be? Columnist Andrew King has some tips. Andrew King on July 10, 2015 It’s common knowledge these days that emails you send could be opened anywhere and … Continue reading How To Stay Relevant When Your Email Subscribers Are Always On The Move
Al GomezJuly 7, 2015 Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization. In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has … Continue reading How to Integrate SEO Elements to Move Beyond Responsive Design
Video publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed. Martin Beck on July 1, 2015 Facebook is turning up the heat on YouTube. Starting this fall, Facebook will offer selected video creators — including the NBA, Fox Sports and Funny or … Continue reading Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos”
Gabriel BristolJune 2, 2015 Many entrepreneurs have similar characteristics or qualities that allow them to ultimately be successful. They are visionaries who see the end result of their endeavor often before even typing the first word of their business plan. They are risk takers in that they often are willing to quit a secure job, … Continue reading How To Move From Entrepreneur To Manager
Jessica OmanApril 21, 2015 Right now, you’re staring out the office window thinking about what it would be like if you ran the place. Or, you’re spending every boring moment of your work day searching for resources on how to get rich quick and stick it to the man. Maybe you’re struggling to build your … Continue reading Make a Great Career Move: Quit Your Job
Tea SilvestreFebruary 17, 2015 Are you like Julia? She signed up for every free e-course that she could find. She’s downloaded just about all the free templates, e-books and worksheets that are out there (and most — if not all — are languishing among digital dust bunnies on her hard drive). She’s attended every telesummit, … Continue reading Why Your Business is Stuck and How to Move it Forward (Especially if You’re Flat Broke and Jonesing for a High-Priced Program)
Michael Davidson For the past few years Fiksu has been one of Boston’s fastest growing startups by helping mobile app and game developers stand out and get downloaded. Now Fiksu is getting more aggressive and is making a big play in mobile marketing with new software that companies, agencies, and marketers can use to target … Continue reading Fiksu Makes Move to Expand in Mobile Marketing
