Deal, estimated at more than $30 million, gives Automattic nearly 400 employees worldwide. Matt McGee on May 20, 2015 Automattic, the parent company of WordPress, has announced its acquisition of WooThemes, the maker of popular blog themes and an even more popular WordPress-based, e-commerce platform called WooCommerce. The WooCommerce plugin currently has more than 7.6 … Continue reading Automattic, WordPress’ Parent Company, Moves Into E-Commerce With WooThemes Acquisition
Creating great content and distributing it to an audience is not as easy as it sounds, but columnist Arnie Kuenn has an 8-step process to help you get there. Arnie Kuenn on February 9, 2015 Over the past few years, marketing as we used to know it has changed a great deal. In addition to … Continue reading 8 Moves To Creating Content Your Market Will Find Love
By Molly Bruno, Published October 17, 2014 As we all recall from history class, the industrial revolution marked an enormous turning point in history. Staples of society like manufacturing, transportation, agriculture and technology were drastically transformed in the industrial age to become faster, stronger and more efficient. During such a time of change, the need … Continue reading Business Moves from Industrial to Social Age with Content Marketing
In marketing, buzzwords have a shelf life, and it’s typically about a year. Fads and stunts come and go, and we have to be as nimble as ever to keep up and create campaigns that capture fresh audiences. 2013 was the year of content marketing. Suddenly, every brand and public figure was rushing to the … Continue reading 4 funny content marketing moves
