Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it. Karissa Sachs on August 13, 2024 Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages … Continue reading Moving up with marketing operational maturity
July 16, 2024 Elon Musk says he’s moving X, SpaceX to Texas in response to new CA gender law The new law bans school districts from passing policies that require schools to notify parents if their student asks to change their gender identification or sexual orientation unless the student gives permission. BY Jessica Bursztynsky Elon Musk … Continue reading Elon Musk says he’s moving X, SpaceX to Texas in response to new CA gender law
May 29, 2024 These Ikea essential boxes make moving into your college dorm instant-ramen-level easy Ikea designed five ready-to-go boxes to make college move-in day easy. BY Grace Snelling Moving into a new college dorm is a notoriously stressful process. Arriving in a new place, meeting a new roommate, hauling boxes up several flights of stairs … Continue reading These Ikea essential boxes make moving into your college dorm instant-ramen-level easy
By Javeria Khalid September 23, 2023 Iqra Anwar, a resident of Lahore, the second largest city of Pakistan is a frequent thrift shopper. Though her favorite brands—American fast-fashion staples like H&M, Zara, and Victoria’s Secret—don’t have outposts in the city, she still manages to buy their preloved versions at dirt cheap prices by thrifting. … Continue reading These entrepreneurs in Pakistan are moving the country’s massive secondhand clothes market online
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value. Carlos Hidalgo on May 25, 2023 Customer engagement is essential to the growth of any business, yet so many companies fail to do it effectively. This could be due to messy data, limited … Continue reading Customer engagement: Moving from value creation to value expansion
By Jennifer Alsever January 06, 2023 The uber-tight labor market has prompted employers to speed up the hiring process to land the best candidates before they disappear—and increasingly, software is helping to make those job offers. Speed is everything in today’s job market. The nation’s unemployment rate held steady at 3.7% in November, the … Continue reading AI-powered speed hiring could get you an instant job, but are employers moving too fast?
New rules for collecting and using personally identifiable information are emerging, shifting the balance in favor of the consumer. Ken Zachmann on November 8, 2022 Online advertising is becoming more personalized. Audience-specific ad experiences are driven by data, supplied both knowingly and gleaned from our online activity. All this serves as the fountainhead turning customer … Continue reading The moving target of permissible PII
By Michelle Davey June 04, 2022 Over the last few weeks, I’ve taken a trip back to the early 2010s, watching Jared Leto, Amanda Seyfried, and Joseph Gordon Levitt bring some of the most infamous tech founders and their fall-from-grace-stories alive on the silver screen. I was an early employee at food … Continue reading Tech leaders: We don’t know what’s around the corner. Here are 3 strategies for moving forward
“It’s not just about targeting users and building LTV and user acquisition. There’s a lot more about it.” Constantine von Hoffman on June 13, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Anson Li. He’s the paid marketing manager at a medium-sized … Continue reading Salary and Career: Anson Li is moving fast
OAAA Releases Digital Moving Out-of-Home Measurement by Laurie Sullivan @lauriesullivan, May 25, 2022 The Out of Home Advertising Association of America (OAAA) will release today a method for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media such as taxicab and rideshare cars, large-format trucks, buses, trolleys, and other … Continue reading OAAA Releases Digital Moving Out-of-Home Measurement
