We need to change how we measure results – like marketing qualified leads – and focus on aligning our metrics to revenue. Joe Hyland on October 17, 2019 It’s amazing how much technology has evolved in recent years. We’ve seen unprecedented advances in smartphones, IoT, home AI assistants and more. Martech has similarly kept … Continue reading MQLs: What are they good for?
Tag Archives: MQLs
3 Alternatives to Email That Drive As Many MQLs (Or More)
Jessie Coan — April 23, 2019 Follow @jessiecoan — April 23, 2019 Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. The rinse-and-repeat email method can work to generate … Continue reading 3 Alternatives to Email That Drive As Many MQLs (Or More)
How Networking on Instagram Can Increase MQLs
Drew Cohen — December 21, 2017 — December 21, 2017 Since Facebook bought Instagram for $ 1 billion in 2012, the photo/video sharing goliath has seen its user base skyrocket. As of September 2017, Instagram now has 800 million monthly and 500 million daily active users. The fact that just about everyone has a smartphone … Continue reading How Networking on Instagram Can Increase MQLs
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