By Chris Stokel-Walker March 07, 2023 America’s labor shortage has blighted a number of industries, with the retail sector among the worst hit. It’s a dire situation—and one that hasn’t escaped the notice of Jimmy “MrBeast” Donaldson. This month, Donaldson asked his 18.8 million Twitter followers to lend a hand in cleaning up … Continue reading MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity
By Megan Morrone January 15, 2023 If you can believe that the “creator economy” has been around long enough to have battle-scarred veterans, then Marc Hustvedt is one of them. As the 43-year-old president of MrBeast (the current most subscribed-to individual YouTuber), Hustvedt is—in YouTube years, at least—a real old-timer. By the time MrBeast … Continue reading MrBeast’s president wants you to know the creator economy is not dead
By Megan Morrone December 11, 2022 MrBeast (née Jimmy Donaldson), creates videos of himself counting to 100,000, tipping his pizza delivery guy a house, and burying himself alive. The No. 1 YouTube star also runs a delivery-first restaurant chain, MrBeast Burger; his Feastables line of snacks launched in January and has already amassed more … Continue reading MrBeast’s billion-dollar business and the real reason VCs want to invest
