Betsy Kent — August 4, 2017 — August 4, 2017 One of my business friends recently came up to me and said, “I think you are giving away too much on your blog.” My colleague was concerned that my blogs are so helpful and informative that no one needs to actually hire me! I beg … Continue reading Are You Giving Away Too Much On Your Blog (For Free)?
How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing. Marcus Miller on July 10, 2017 How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not … Continue reading How much does SEO cost?
Karl Sakas — June 29, 2017 Follow @KarlSakas — June 29, 2017 ThePixelman / Pixabay How much should your agency charge to fly to visit clients? Enough to cover the Opportunity Cost. One agency owner reached out for help, because one of her new retainer clients was insisting the agency send someone in-person to an … Continue reading How Much Should Agencies Charge Clients For In-Person Meetings That Require Extended Travel?
Alex Ditty — June 21, 2017 Follow @seenmoment — June 21, 2017 Managing influencer compensation for your next campaign Determining influencer compensation can be tricky for even the savviest influencer marketing experts. The discovery process, finding the right influencers for your campaign, is hard enough. But once you’ve identified a good fit, you need to … Continue reading How Much Should I Pay Influencers?
Brian Marsh — May 31, 2017 Follow @brianleemarsh— May 31, 2017 There aren’t a lot of people saying this, but direct mail marketing is dead. Actually… Direct mail can still earn pretty remarkable returns, especially in certain industries. But, the ROI that direct mail offers has slowly decreased over time while ROI for email marketing … Continue reading Email Marketing Budgets: Spend This Much For 122% ROI (And How To Do It)
Bob Hutchins — April 24, 2017 Follow @Bobhutchins— April 24, 2017 “How much should I spend on my content marketing?” It’s a question that many business owners consider, but few want to ask. Instead, they hold the question to themselves: “If I ask, they’ll try to upsell me.” “I should be the one to know … Continue reading How Much Do Companies Spend on Content Marketing? [Infographic]
Don Dalrymple — February 15, 2017 Follow @dondalrymple— February 15, 2017 We live in a world of too many options, not too little. Solving your business problems is less about innovating and developing something new, and it is much more about putting together the pieces that are available in our democratized tech and knowledge world. … Continue reading In a World of Too Much
Katherine A. Sliter — February 14, 2017 — February 14, 2017 Within the talent management community, there is often the perception that having more of a desirable personality trait is always better. After all, if friendly, conscientious individuals do well in a particular role, shouldn’t extra friendly and extra conscientious individuals do extra-extra well? To … Continue reading Personality: Can You Have Too Much of a Good Thing?
Andrew Gazdecki — February 14, 2017 Follow @biznessapps— February 14, 2017 A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot – if not … Continue reading How Much Should Small Businesses Spend on Digital Marketing in 2017?
Contributor Jacob Baadsgaard says great content doesn’t have to do with word count — it’s about giving your audience what they’re looking for. Jacob Baadsgaard on January 23, 2017 How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book authors were … Continue reading Are you writing too much content?
