Hal SheltonJanuary 22, 2015 Cash is the fuel that makes a business run. You need it to pay salaries (including your own), fund marketing programs to acquire and retain new customers, invest in equipment and facilities, pay rent, buy supplies and many more day-to-day activities. The purpose of this post is to help you figure … Continue reading How Much Cash Should a Small Business Have?
Brooke BallardJanuary 7, 2015 Don’t get me wrong here, not all time is wasted on social media. However, there are MANY gaping holes that we (yes, me included) have fallen into with social media that have caused us to waste colossal amounts of time. I’ll share with you the ones I see trapping companies, brands, … Continue reading Here’s How Much Time You’ve Wasted On Social Media
Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. Ginny Marvin on January 7, 2015 Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using … Continue reading Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Lee KennyJanuary 5, 2015 A common hand-wringing moment for new entrepreneurs is when they need to decide how much to charge for their services or information. They worry that if its priced no one will buy, and if its too low it will be an indication of their low self-worth. I just ordered the full … Continue reading When World Class Expertise Is Worth £7.99, How Much to Charge?
By Graham Jones, Published October 26, 2014 The psychology of choice is an important factor in website success Single people have never had so much choice. They can join dozens of dating sites and check out millions of potential partners. Finding the perfect partner has never been so easy. Except on thing. The number of … Continue reading Too Much Choice Can Harm Your Business
By Ivan Serrano, Published October 8, 2014 With the content world all abuzz about different content amplification strategies, our guest contributor and tech writer Ivan Serrano discusses how to rise above in this highly competitive scene. You’ve probably heard people recite “content is king” over and over again that the phrase is embedded … Continue reading How Much Of Your Marketing Strategy Do You Dedicate To Content Amplification?
I have a confession to make. I’m a little bit of a data geek. I love numbers, and I love things like benchmarking and key performance indicators. As a business owner, I’m especially interested in knowing what data can tell me about marketing best practices so that I can set the right bar for my … Continue reading How Much Should Your Company Invest In Digital Marketing?
With the Apple iOS 8 update, developers have access to share extensions, giving users the ability to customize their options. Martin Beck on September 17, 2014 It’s long been an iPhone and iPod pain point. Sharing from a mobile browser to social media networks other than Facebook and Twitter has been a serious pain, requiring … Continue reading New In iOS 8: Sharing Is Much Easier To Pinterest, HootSuite & Other Apps
