Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2023 Highly redacted portions of the Federal Trade Commission’s monopoly lawsuit against Amazon refer to a project called “Nessie” that allowed the company to test how much it could raise prices in a way competitors would follow. … Continue reading Amazon ‘Project Nessie’ Tested How Much It Could Raise Prices
By Clint Rainey September 26, 2023 On the whole, startup founders seem to have been busy this year enjoying the spoils of their hard labor: Their median salary, according to a new report by the startup-focused accounting firm Pilot, has increased by 15%. But then another pattern jumps out: The biggest change in the … Continue reading How much should startup founders pay themselves in salary? Increasingly, the answer is $0
By Stephanie Mehta August 07, 2023 Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you … Continue reading CEO pay is always under fire. Founder salaries? Not so much
Google Ads: How Much Companies Spend by Laurie Sullivan , Staff Writer @lauriesullivan, March 10, 2023 Go Fish Digital during the past years has worked with many software as a service (SaaS) companies on paid and organic-search campaigns and wanted to try to estimate in aggregate the amount companies spend and which spend the most. Here … Continue reading Google Ads: How Much Companies Spend
By John Kaag February 23, 2023 You did not get laid off. Really. Okay—maybe it feels like you did. And maybe you aren’t receiving a paycheck anymore. And you don’t have to go to the office. And the dishes are piling up in the sink in unnatural ways. But I’ve spent a large part of my … Continue reading Why getting laid off hurts so much, according to a philosophy professor
By Mark Wilson February 15, 2023 With very little fanfare, Netflix has sunset a UX feature that was half a decade in development. As the Wall Street Journal reports, the company’s Surprise Me feature, which played a randomized movie or show with the click of a button, has been discontinued due to low use. … Continue reading Netflix killed its Surprise Me button. Here’s why the shuffle-play feature never made much sense
By Shalene Gupta December 06, 2022 Gone are the days when your job made up the bulk of your identity. Thanks to remote work, you can now run into lawyers/artists, and tech workers/writers. According to a survey of over 585 Americans by venture capital firm Worklife, 70% of employees picked up a side project … Continue reading Our day jobs used to be our identities, but not so much anymore. Here’s what changed
By Shalene Gupta October 24, 2022 Employers are working to strengthen their commitment to diversity, equity, and inclusion, but what does it actually take for employees to feel like they are surviving and thriving? For starters, pay them at least $34.10 an hour. Grads of Life, a consultancy that works with companies to … Continue reading How much do you need to make to feel satisfied? Here’s what underrepresented employees say
Here’s a look at the many factors that complicate CDP pricing and what marketers should consider before investing in a CDP. Greg Krehbiel on September 2, 2022 If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you. CDP pricing is complicated for … Continue reading How much does a customer data platform cost?
72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public
