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By Mark Wilson February 15, 2023 With very little fanfare, Netflix has sunset a UX feature that was half a decade in development. As the Wall Street Journal reports, the company’s Surprise Me feature, which played a randomized movie or show with the click of a button, has been discontinued due to low use. … Continue reading Netflix killed its Surprise Me button. Here’s why the shuffle-play feature never made much sense
By Shalene Gupta December 06, 2022 Gone are the days when your job made up the bulk of your identity. Thanks to remote work, you can now run into lawyers/artists, and tech workers/writers. According to a survey of over 585 Americans by venture capital firm Worklife, 70% of employees picked up a side project … Continue reading Our day jobs used to be our identities, but not so much anymore. Here’s what changed
By Shalene Gupta October 24, 2022 Employers are working to strengthen their commitment to diversity, equity, and inclusion, but what does it actually take for employees to feel like they are surviving and thriving? For starters, pay them at least $34.10 an hour. Grads of Life, a consultancy that works with companies to … Continue reading How much do you need to make to feel satisfied? Here’s what underrepresented employees say
Here’s a look at the many factors that complicate CDP pricing and what marketers should consider before investing in a CDP. Greg Krehbiel on September 2, 2022 If you’re one of those shoppers (like me) who looks at the price first, deciphering customer data platform (CDP) pricing will frustrate you. CDP pricing is complicated for … Continue reading How much does a customer data platform cost?
72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public
By Sam Becker August 06, 2022 Data is as good as gold these days, and Americans are creating a lot more of it than they likely realize. During 2020, for example, it’s estimated that the typical person created 1.7 megabytes of data every single second of every day. It’s extremely valuable, too, and many … Continue reading How much do Americans think their personal data is worth? It depends on where they live
By Shalene Gupta June 22, 2022 Our behavior is shaped by the times we live in and the life stage we’re in, and this includes our attitudes about personal finances. A new study by business research firm Logica Research delved into the financial profiles of baby boomers, Gen X, millennials and Gen … Continue reading Millennials and Gen Z want more financial advice from employers. Boomers? Not so much
By Sam Becker May 18, 2022 The pandemic was a catalyst for all types of change, and that includes how comfortable many Americans are with their nest eggs. Americans say they need an average net worth of $774,000 to be “financially comfortable,” and an average net worth of $2.2 million to be “wealthy,” according … Continue reading Are you wealthy? Here’s how much money Americans say they need to live comfortably
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value
Using the right strategies for tracking and optimizing cost-per-acquisition will improve ROI. William Terdoslavich on March 4, 2022 There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure … Continue reading How much does acquiring a customer cost?
