Tag Archives: Much

Brands Love ‘Customer Segmentation,’ Agencies, Not So Much

Brands Love ‘Customer Segmentation,’ Agencies, Not So Much by Michael McLaren , Op-Ed Contributor, June 4, 2021 Marketing today is all about the customer, right? Well, it certainly should be, but  this week’s intent data reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.” Customer segmentation is the process of … Continue reading Brands Love ‘Customer Segmentation,’ Agencies, Not So Much

Order Fulfillment Process: Strategies and So Much More

Angela Hausman, PhD March 19, 2021 Do you have a company that sells products online? Then, one of the most critical factors you need to succeed is an efficient order fulfillment process that gets products to customers quickly and undamaged. If you sell through a physical store, having the right order fulfillment process still matters … Continue reading Order Fulfillment Process: Strategies and So Much More

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2021 Some 43% of respondents in a recent White Ops survey said they could not estimate how much of the traffic coming to their website is bot activity as opposed to humans they wanted to reach. … Continue reading Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows

How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)

Akvile DeFazio February 12, 2021 While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook … Continue reading How Much Do Instagram Ads Cost in 2021? (+ How to Make the Most of Your Budget)