Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates. Chandar Pattabhiram on April 24, 2017   Attribution has traditionally been the bane of all marketers, but we’re no longer … Continue reading The Mufasa Metric: Rethinking attribution in the Engagement Economy →