By Rohan Ayyar July 12th, 2016   A/B testing is the industry standard for any digital activity aimed at increasing conversions or doing the best for your audience. Whether it’s about websites, email campaigns or in-app communication: everyone says, “Don’t forget to A/B test!” But maybe you should. Because honestly, A/B testing isn’t the only kind … Continue reading Multi Armed Bandits & A/B Testing: Which Makes You More Money →