Tag Archives: Multichannel

3 Ways To Adopt A Multi-Channel Marketing Strategy

Ryan Chang — March 21, 2017 — March 21, 2017 As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out. Some are startups who are brand new to outbound marketing while others are in the Fortune 500 and have helped shape marketing trends. … Continue reading 3 Ways To Adopt A Multi-Channel Marketing Strategy →

Multichannel Attribution Confusion

Marketing Attribution

Multichannel Attribution Confusion by Maarten Albarda, Featured Contributor, March 13, 2017 If your inbox is anything like mine, every week it gets flooded with many, many white papers from a wide variety of companies. Some white papers are insightful and good, some are shameless self-promotion. But what many of them manage to do, rather than … Continue reading Multichannel Attribution Confusion →

Beyond heuristics: Algorithmic multi-channel attribution

Marketing Attribution

Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path. David Fothergill on October 26, 2016 Marketing attribution continues to provoke many discussions, theories and debates these days. As … Continue reading Beyond heuristics: Algorithmic multi-channel attribution →

Why sales chat needs to be part of your multi-channel strategy

Sales Techniques

Live chat is a powerful sales tool, so don’t confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy . Tamar Weinberg on September 12, 2016 Giving your site visitors the option to chat with a sales representative is a key driver in … Continue reading Why sales chat needs to be part of your multi-channel strategy →

How Multichannel Retailing May Change Relationships with Suppliers

Retail Marketing

by Matt Osit July 23, 2016July 23, 2016 Today, retail isn’t just about how products are displayed in brick and mortar stores. It’s about the whole customer experience, from gathering information, to comparing products and pricing, to the delivery of products from suppliers to stores and their consumers. Today’s multichannel retailing: Combines the in-store as … Continue reading How Multichannel Retailing May Change Relationships with Suppliers →

Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business

Business Development

by Tracey Wallace June 30, 2016 Follow @tracewallJune 30, 2016 Shoppers today favor convenience above all else when looking to purchase an item. But exactly what qualifies as convenience shifts based on a consumer’s mindset and mood. For instance, when shopping on marketplaces like Amazon, consumers are looking for speed in both finding a product … Continue reading Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business →

Qualifying Leads through Multi-channel Marketing

Lead Nurturing

by Lawrence Anderson June 24, 2016June 24, 2016 In an ideal world, every lead we generate would have the potential for becoming a customer. Sadly, that’s not the case. In the real world, some of your leads have good potential, meaning they have the ability and interest to buy in the near term. But many … Continue reading Qualifying Leads through Multi-channel Marketing →

8 Benefits of Multi-Channel Digital Marketing [Infographic]

Digital Marketing Strategies

by Jomer Gregorio May 23, 2016 Follow @JomerGregorioMay 23, 2016 In this modern world and age where technological advances in communications are readily available to consumers, many expect to interact with businesses and organizations in different ways that they may find convenient to their specific situations. Using a single channel to reach out to customers … Continue reading 8 Benefits of Multi-Channel Digital Marketing [Infographic] →

Multi-channel, Cross-channel, Omni-channel: What is the Difference?

Omni-Channel

by Delphine Moulu April 27, 2016 Follow @reelevantappApril 27, 2016 Back in the days, brands were only using 3 marketing channels: the phone, mails and their store. Then Internet and new technologies arrived, along with new marketing channels (websites, mobile apps, emails, etc.) and new devices (computers, mobile, tablets, etc.). Today, 64% of Americans own … Continue reading Multi-channel, Cross-channel, Omni-channel: What is the Difference? →

What’s Your Strategy for Multichannel eCommerce Fulfillment?

eCommerce Strategies

by Matt Osit March 8, 2016March 8, 2016 For brands with both B2B and B2C online channels, fulfillment is where the rubber meets the road when it comes to eCommerce strategy. The needs and expectations of customers across each of these channels is not always the same, making fulfillment a constant challenge. What’s Different Across … Continue reading What’s Your Strategy for Multichannel eCommerce Fulfillment? →