Tag Archives: MultiLocation

A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords

A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2021 Capitalizing on the time and the position of a hyperlocal organic listing in search results is key. In fact, this is the goal of multilocation SEO, to continuously increase the number of qualified visitors from … Continue reading A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords →

A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands

Branding Lessons

When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy. Megan Hannay on December 27, 2017 To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent … Continue reading A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands →

No such thing as a free launch: A launch marketing checklist for multilocation businesses

Business Development

Launching in a new city can be rewarding… or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new audience and turn a potentially lackluster launch into a successful one. Megan Hannay on July 12, 2017 I recently tried a nationally known local delivery app that launched in … Continue reading No such thing as a free launch: A launch marketing checklist for multilocation businesses →

Multi-location local SEO strategy: domain structure

SEO Local

How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in. Andrew Beckman on October 5, 2016 Photo credit: Clark Street Mercantile Enterprise brands with a major brick-and-mortar presence have a unique challenge in digital marketing: connecting with consumers online, with the intent of ultimately encouraging them to visit … Continue reading Multi-location local SEO strategy: domain structure →

How to solve duplicate content local SEO issues for multi-location businesses

SEO Checklist

It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that. Joy Hawkins on August 18, 2016 Earlier this year, I wrote an article on Moz that talked about one of the issues … Continue reading How to solve duplicate content local SEO issues for multi-location businesses →

Review improvement strategies for franchise and multi-location companies

Strategy

WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews. Brian Patterson on June 7, 2016 Reviews are an undeniable internet phenomenon. A short 20 years ago, our opinions of … Continue reading Review improvement strategies for franchise and multi-location companies →