Tag Archives: Multiple

How to effectively segment accounts with multiple locations

What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. Matt Umbro on August 7, 2017    One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple … Continue reading How to effectively segment accounts with multiple locations

The Rise of Multiple Device Content Consumption and the Growing Importance of Multi-Device Marketing Strategy [Infographic]

Stacey Rudolph — July 17, 2017 — July 17, 2017 Did you know more than 70% of digital users access internet using multiple devices? Of course, this poses a new challenge to marketers and more than 84% of marketers feel that an important cross device marketing strategy is essential for success of their online business. … Continue reading The Rise of Multiple Device Content Consumption and the Growing Importance of Multi-Device Marketing Strategy [Infographic]

How to Negotiate Multiple Job Offers and Keep Your Bridges Unburnt

Vaishali Pokharkar — February 20, 2017 — February 20, 2017 Tech professionals frequently find themselves juggling job offers these days. The right skillset draws recruiters in droves to compete for extraordinary tech talent. Out of all their pitches, a few all-too-tempting offers will rise to the top. Though recruiters accept that weighing several options at … Continue reading How to Negotiate Multiple Job Offers and Keep Your Bridges Unburnt