October 24, 2024 So you want to be an entrepreneur? 5 things you must have These five things allowed this former CEO to succeed as a founder and entrepreneur. Make sure you cultivate them before taking the leap. BY Judith Humphrey Today many people wish to break away from their corporate jobs and become entrepreneurs. And … Continue reading So you want to be an entrepreneur? 5 things you must have
The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community. Jay Mandel on August 13, 2024 Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and … Continue reading Marketers must adapt to a changing world
Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend. Angelina Eng on August 5, 2024 In digital advertising, a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely … Continue reading Why marketers must combat the hidden threat of MFA sites
AI hype is leading to rapid adoption, but what happens when understanding lags behind? Greg Kihlstrom on July 29, 2024 Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the … Continue reading Why brands must bridge the knowledge gap in AI adoption
April 20, 2024 State governments must be loving 4/20 almost as much as Tax Day Some states are now seeing more than 1% of their tax revenue from cannabis sales, according to the Census Bureau. Here’s how each state ranks. BY Shannon Cudd If you smell something musky in the air today and see puffs of … Continue reading State governments must be loving 4/20 almost as much as Tax Day
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. Bolaji Oyejide on April 11, 2024 In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the … Continue reading The effectiveness crisis in B2B marketing: Why MOps must shift focus now
April 09, 2024 Why every CEO must pay close attention to what their customers are saying Verizon Consumer CEO Sowmyanarayan Sampath is on a quest to constantly connect with today’s consumers. Here, he explains why that’s true for all CEOs. BY FastCo Works Verizon Consumer CEO Sowmyanarayan Sampath understands that valuable customer data can come … Continue reading Why every CEO must pay close attention to what their customers are saying
By the time you mention your product to a prospect, you must prove you understand them and can help. Here’s how to do that. Eric Dates on December 21, 2023 This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis … Continue reading The 4 steps you must take before launching your product
Growth Hacking Features that You Must Add Within Your App Zain Muhammad / Oct 26, 2023 Like most entrepreneurs, You might require truly captivating your audience and looking for growth-hacking app features to maintain their interest. If that’s the case, this blog will help you; just read and take notes. As a tech enthusiast … Continue reading Growth Hacking Features that You Must Add Within Your App
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference. Constantine von Hoffman on September 26, 2023 Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his … Continue reading Why martech must mean more than just technology
