A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, Constantine von Hoffman on December 2, 2024 Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study … Continue reading GenAI must win consumer trust if it is going to transform search marketing
Tag Archives: must
Why marketers must move from retention tactics to customer respect
Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty. Jay Mandel on November 14, 2024 Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment … Continue reading Why marketers must move from retention tactics to customer respect
Why B2B marketing must adopt B2C tactics
Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals. Ruth Stevens on November 4, 2024 Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of … Continue reading Why B2B marketing must adopt B2C tactics
So you want to be an entrepreneur? 5 things you must have
October 24, 2024 So you want to be an entrepreneur? 5 things you must have These five things allowed this former CEO to succeed as a founder and entrepreneur. Make sure you cultivate them before taking the leap. BY Judith Humphrey Today many people wish to break away from their corporate jobs and become entrepreneurs. And … Continue reading So you want to be an entrepreneur? 5 things you must have
Marketers must adapt to a changing world
The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community. Jay Mandel on August 13, 2024 Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and … Continue reading Marketers must adapt to a changing world
Why marketers must combat the hidden threat of MFA sites
Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend. Angelina Eng on August 5, 2024 In digital advertising, a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely … Continue reading Why marketers must combat the hidden threat of MFA sites
Why brands must bridge the knowledge gap in AI adoption
AI hype is leading to rapid adoption, but what happens when understanding lags behind? Greg Kihlstrom on July 29, 2024 Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the … Continue reading Why brands must bridge the knowledge gap in AI adoption
State governments must be loving 4/20 almost as much as Tax Day
April 20, 2024 State governments must be loving 4/20 almost as much as Tax Day Some states are now seeing more than 1% of their tax revenue from cannabis sales, according to the Census Bureau. Here’s how each state ranks. BY Shannon Cudd If you smell something musky in the air today and see puffs of … Continue reading State governments must be loving 4/20 almost as much as Tax Day
The effectiveness crisis in B2B marketing: Why MOps must shift focus now
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. Bolaji Oyejide on April 11, 2024 In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the … Continue reading The effectiveness crisis in B2B marketing: Why MOps must shift focus now
Why every CEO must pay close attention to what their customers are saying
April 09, 2024 Why every CEO must pay close attention to what their customers are saying Verizon Consumer CEO Sowmyanarayan Sampath is on a quest to constantly connect with today’s consumers. Here, he explains why that’s true for all CEOs. BY FastCo Works Verizon Consumer CEO Sowmyanarayan Sampath understands that valuable customer data can come … Continue reading Why every CEO must pay close attention to what their customers are saying