Andrew O’Brien — August 21, 2019 — August 21, 2019 For brand-conscious organizations who have never outsourced before, there’s a common fear that putting your customer care in the hands of an outsourced partner effectively builds a wall between you and your customer. We get the reasoning – after all, your customers are your most … Continue reading The Wall is a Myth: Getting Closer to Your Customer Through Outsourcing
Tag Archives: Myth
There is No Fold: Myth of the Scroll Below the Fold
Hilary Coles — December 31, 2018 — December 31, 2018 kreatikar / Pixabay If you’ve ever been involved in the creation of a website, you’ve almost certainly heard someone refer to the “fold.” In fact, they likely revered it, exalting its importance to epic levels. Maybe you, too, emphasized the impact content has when it’s … Continue reading There is No Fold: Myth of the Scroll Below the Fold
The E Myth Summary: How to Create a Business That Won’t Fail Immediately
Ben Mulholland — October 19, 2018 — October 19, 2018 When Michael E. Gerber gives you advice for starting a business you listen to it. With a career spanning over 40 years and working with hundreds of thousands of companies worldwide, Gerber’s expertise is invaluable to anyone looking to start their own venture. Lucky for … Continue reading The E Myth Summary: How to Create a Business That Won’t Fail Immediately
The First-Mover Advantage Myth
Gee Ranasinha — August 1, 2018 Follow @KEXINO — August 1, 2018 There are many games where the player who goes first has a greater likelihood of winning than their opponent. It’s called First-Mover Advantage. In chess, for example, unless both players are equally-matched mega grandmasters, White has a statistically higher chance of winning. In … Continue reading The First-Mover Advantage Myth
The Myth of Being Paid to Create and Why It’s Doomed to Fail
Emelina Spinelli — February 10, 2018 Follow @ecspinelli — February 10, 2018 Can you hear the buzz…. the murmer… the consistent droning on and on from “experts” who tell you this mythical story? Have you heard about the unicorn that you can catch, called “being paid to create”, doing what you love, making money while … Continue reading The Myth of Being Paid to Create and Why It’s Doomed to Fail
If Work/Life Balance is a Myth, How Do We Manage?
Mandy Edwards — January 9, 2017 Follow @memktgservices— January 9, 2017 I have come to the conclusion that there is no such thing as true work/life balance. Anyone who has it figured out or is telling you how to achieve it is feeding you nothing but BS. Everyone is uber-busy and as much as we’d … Continue reading If Work/Life Balance is a Myth, How Do We Manage?
Productivity and the Time Management Myth
Daniel Matthews — January 3, 2017 Follow @danielmatthews0— January 3, 2017 In the latest hardcopy issue of Fast Company, comedian Kevin Hart says, “I like to multitask, but I got it all under control.” The article is about how the most productive people manage their time. Hart is one of the single most successful people … Continue reading Productivity and the Time Management Myth
Less is More: Decoding the Productivity Myth
by Annie McMindesOctober 20, 2016 We are impatient. In our always-on, agile, tech-obsessed society, we want what we want and we want it (October 30, 2016). We depend on fatter pipelines, fuller funnels and more prospects. And the only way to meet the rising demand is to work longer hours, without breaks, and stay connected … Continue reading Less is More: Decoding the Productivity Myth
The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all. Patrick Stox on October 3, 2016 Many people are more afraid of duplicate content than they are of spammy links. There are so many myths around duplicate content that … Continue reading The myth of the duplicate content penalty
Developer marketing and the myth of the Rosetta Stone
Contrary to what some say, developers don’t hate marketing — unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them. Josh Aberant on September 28, 2016 It’s easy to caricature the relationship between marketers and developers as something like, “marketers are from Mars, developers are from Venus,” where … Continue reading Developer marketing and the myth of the Rosetta Stone
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