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Bud Hennekes — June 15, 2020 You’ve spent hundreds of hours perfecting your product and countless meetings defining your brand. You feel great about your team, and it’s obvious to your customers that you care. Yet, despite your best efforts, your competition gets all the buzz, and you struggle to stand out. Should you change … Continue reading Nailing Product Positioning (With Examples)
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. Thomas Stern on August 16, 2017 Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently … Continue reading Nailing down ads for the holiday season
Lindsay Smith — July 20, 2017 — July 20, 2017 So you have decided to take the leap and switch companies. Now what!? The goal of any career transition is to reach what “The First 90 Days” (highly recommend this book) calls the break-even point – the “point at which you have contributed as much … Continue reading Nailing Your Customer Success Job Transition
by Christina Hall February 3, 2016 Follow @mychristinahallFebruary 3, 2016 It is my belief that nailing a company’s total addressable market trumps understanding its buyer personas. There has been so much talk about creating buyer personas that I think business professionals failed to consider what would happen if a buyer persona was created for the … Continue reading Why Nailing Your Total Addressable Market is Key to Sales Success
by Sarah Voightman January 31, 2016January 31, 2016 From their legal structures to their taxing regulations, non-profits operate differently than their for-profit counterparts. They also differ in the way they should approach SEO strategy. Once reserved for the technically elite, virtually any company can now use search engine optimization to its advantage. In some ways, … Continue reading Nailing Your Non-Profit SEO Strategy
Kerry ButtersOctober 28, 2015 If there’s one thing I’ve said more often than anything else in recent months it’s that social media has indisputably, unequivocally and irrevocably gone visual. Some will say it’s down to the short attention spans of millennials, but I think the phenomenon is a little less cynical than that – it’s … Continue reading 5 Brands Nailing Stop-Motion Marketing On Vine
Michelle BrammerMarch 27, 2015 Picture this: You manage campaigns for a client that has a small chain of spas. You’ve tested your keywords and scrubbed campaigns clean. But something is still off. Why are your keywords not converting as you expected? Oh wait, there it is. You forgot to target the local market. Geotargeting can … Continue reading Nailing Your Geotargeting in a PPC Campaign
