by Stephen Claridge June 23, 2016June 23, 2016 What is Lifetime Value? Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google AdWords, Bing Ads, Facebook Ads and other search marketing mediums. Accounting for LTV in … Continue reading Get More from PPC Advertising With Lifetime Value & Narwhals →