NASCAR Races Toward Data by Laurie Sullivan @lauriesullivan, July 31, 2023 The National Association for Stock Car Racing (NASCAR) wanted to use new experiential methods and technology to market live events, as well as online where the company offers a kind-friendly website with search features and race-car driver virtual hangouts. The idea to implement in-person … Continue reading NASCAR Races Toward Data
By Jeff Beer May 03, 2023 When it comes to graphic designs on NASCAR race cars, there is a formula we’re all pretty familiar with: the big numbers and the sponsor names and logos plastered in a varyingly creative collage. But this past weekend at Delaware’s Dover Motor Speedway, there was a new approach. … Continue reading Trackhouse and Pitbull are bringing a very different kind of brand strategy to NASCAR
