Tag Archives: National

Better Targeting Driving Accelerated Local Spend By National Advertisers

Local Marketing Strategy

by Karlene Lukovitz, Staff Writer @KLmarketdaily, January 27, 2017     Enhanced targeting capabilities are driving accelerated investment by national marketers in local media, according to BIA/Kelsey analysts’ local marketing and media predictions for 2017. National advertisers are already the largest investors in local media, compared to either small and medium-sized businesses (SMBs), or regional … Continue reading Better Targeting Driving Accelerated Local Spend By National Advertisers →

103 Tweetable Entrepreneurial Tips for National Entrepreneurs Day

Entrepreneurship Lessons

Erica Abbott — November 15, 2016 Follow @erica_abbott— November 15, 2016 America was built by entrepreneurs and National Entrepreneurs Day celebrates the accomplishments and dreams of go-getters everywhere. Celebrated each year in the month of November, it recognizes the millions of entrepreneurs in America who are paving the way for further success and innovation. President … Continue reading 103 Tweetable Entrepreneurial Tips for National Entrepreneurs Day →

Scaling Your CPG Business’s Supply Chain for National Growth

Business Development

by Victoria Vessella June 20, 2016 Follow @v_vessellaJune 20, 2016 As any company begins to scale, problems with operations and distribution start creeping up. The CPG supply chain is no exception to this phenomenon. While budding consumer packaged goods businesses might have experienced success within their local distribution channels, it can become difficult to manage … Continue reading Scaling Your CPG Business’s Supply Chain for National Growth →

Dream Big, Start Small: Celebrating National Small Business Week

Creativity

Kim SpeierMay 7, 2015 National Small Business Week 2015 is still going strong, and there are more ways than ever to get involved through live events, webinars, social media, and livestreaming. Every year, the U.S. Small Business Administration (SBA) launches a series of events and promotions to spread the word about the positive impact of … Continue reading Dream Big, Start Small: Celebrating National Small Business Week →

YP Automates Local And Mobile Search Buys For National Brands

Branding

Laurie Sullivan @lauriesullivan, (March 03, 2015) The first rule of search engine marketing is never say never. Indeed, many company executives do — but Darren Clark, CTO at YP.com, isn’t one of them. On Tuesday he announced the launch of ypSearch Marketplace, a keyword-bid local search marketplace that enables national brands to reach YP’s 80 … Continue reading YP Automates Local And Mobile Search Buys For National Brands →

Now Profitable in Major Markets, Lyft Rolls Out National Marketing Campaign

Marketing Guide

The fast-growing ride-sharing company made a slew of announcements today, including a new hire and branding initiative. By Evie Nagy January 27, 2015 After a year of reported five-fold growth in revenue and ridership, Lyft today announced a number of metrics and milestones as well as initiatives for 2015. According to cofounder and CEO Logan … Continue reading Now Profitable in Major Markets, Lyft Rolls Out National Marketing Campaign →

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