Tod Plotkin — November 8, 2018 Follow @greenbuzzagency — November 8, 2018 If you’re a company, you have might have seen Linkedin’s suggestion to upload native video. Video helps consumers have more visibility into your company, which can lead to higher engagements and interactions with your brand. For starters, native video is a video that … Continue reading 3 Tips for Successful Native Video on Linkedin
Tag Archives: Native
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed. Ginny Marvin on October 15, 2018 For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after “Google Now” and “Google Feed”). With recent rebrand to Google Discover … Continue reading Native ad test in Google Discover feeds gets a new look
6 Native Instagram Stories Tools You Should Be Using To Maximize Results
Ana Gotter — June 25, 2018 Follow @ana_gotter — June 25, 2018 Instagram Stories reaches more than 300 million users daily, and an estimated 20% of Stories will generate a private message between a private user and the profile sharing it. Instagram view counts are higher than those of Snapchat’s counterpart feature, and they get … Continue reading 6 Native Instagram Stories Tools You Should Be Using To Maximize Results
Native isn’t display. Stop treating it like it is.
Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018 With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.
Reddit’s native ads are now available in the Android app
Promoted Posts are now available on Reddit’s Android and iOS apps. Susan Wenograd on April 25, 2018 Reddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of the native ads to the iOS app last month. The Android Promoted Post user … Continue reading Reddit’s native ads are now available in the Android app
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too by Joe Mandese @mp_joemandese, April 11, 2018 The U.S. digital display advertising marketplace continues to grow in both size and share of the digital display advertising. Native ad budgets soared 50.1% in 2017 and became the dominant digital advertising format — albeit one … Continue reading Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Native will dominate display spending in 2018
Mobile, social media and Amazon are the major growth drivers. Greg Sterling on April 11, 2018 According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this … Continue reading Native will dominate display spending in 2018
Native Supply Chain Expands 48%
Native Supply Chain Expands 48% by Joe Mandese @mp_joemandese, March 29, 2018 If it’s doing what it’s supposed to do, the blurry nature of native advertising may be difficult to measure in terms of its absolute scale and volume. One way to put dimensions around it is to look at the number of suppliers providing … Continue reading Native Supply Chain Expands 48%
LinkedIn is rolling out native video advertising & video for Company Pages
Robin Kurzer on March 29, 2018 LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn announced early Thursday. The platform rolled out native video uploading to users last August. As expected, Thursday’s announcements mark the … Continue reading LinkedIn is rolling out native video advertising & video for Company Pages
Connatix launches Stories for Publishers to bring native Story units to mobile sites
Ginny Marvin on March 23, 2018 Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by … Continue reading Connatix launches Stories for Publishers to bring native Story units to mobile sites
Random Posts on
Unifying first-party data using CDPs and other tools: Best of the MarTechBot
How to Create Amazing Visuals for Your eCommerce Business
How to Incorporate Video Into Your Sales Strategy
Trademark Policing: Ninja Techniques Of Online Reputation Management
4 Ways to Use Social Media Beyond Marketing
5 Key SEO Metrics Explained
A Social Media Checklist – How Do You Compare Against Competitors?
7 Things CMOs Should Know About Attribution
Examples of Effective Branded Tweets – Learn Viral Secrets
