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Tag Archives: Navigate

Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration

Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. Mike Pastore on February 20, 2025   Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024.  Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers … Continue reading Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration

How insider trading data helps navigate market volatility

Analyzing expert trade data allows retail investors to make more informed financial decisions. BY Clemen Chiang Potential stock market volatility is a concern for 45% of retail investors, according to a recent FTSE Russell study. Amid volatility, it’s easy to get swept away by emotions like fear of missing out (FOMO). Retail investors have to navigate … Continue reading How insider trading data helps navigate market volatility

Burberry’s new CEO will navigate new expectations around historic brands

July 21, 2024 Burberry’s new CEO will navigate new expectations around historic brands Chairman Gerry Murphy vowed on the same day to continue Burberry’s upmarket push to compete with upper tier European luxury labels including Louis Vuitton, Chanel, and Dior. BY Reuters Burberry’s new boss Joshua Schulman faces an immediate strategy dilemma. On Monday, the former … Continue reading Burberry’s new CEO will navigate new expectations around historic brands

3 strategies to navigate change as digital privacy evolves

Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. Christie Ray Harrison on July 12, 2024   The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the … Continue reading 3 strategies to navigate change as digital privacy evolves

How martech vendors can navigate the slow death of net-new deals

The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals. Gene De Libero on July 3, 2024   Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead … Continue reading How martech vendors can navigate the slow death of net-new deals

3 more pointers to navigate the confusing martech marketplace

Strategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration. Gene De Libero on June 20, 2024   My previous article, “3 pointers to navigate the confusing martech marketplace,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your … Continue reading 3 more pointers to navigate the confusing martech marketplace

Media companies should turn to the Three R’s in order to navigate the tech landscape

By David Cohn January 22, 2024 For the past 20 years, the media’s working relationship with big technology platforms like Google, Facebook, Twitter, etc. has been a Faustian bargain. Tech giants provided access to the largest audience in human history (not an exaggeration) and in exchange, the media industry handed over ultimate control of their … Continue reading Media companies should turn to the Three R’s in order to navigate the tech landscape

Five Innovation Practices To Help Business Owners Navigate Uncertainty

Five Innovation Practices To Help Business Owners Navigate Uncertainty ValueWalk / Jun 9, 2023   The economic landscape is changing at an accelerating speed. More than ever, a growing number of businesses are having a hard time navigating marketwide complexity, driven by macroeconomic volatility and unprecedented levels of uncertainty. Navigating these business challenges through traditional methods of … Continue reading Five Innovation Practices To Help Business Owners Navigate Uncertainty