Tag Archives: Navigating

A financial guide to navigating your sandwich generation years

Financial Education

July 13, 2024 A financial guide to navigating your sandwich generation years Feeling squeezed between the pressures of caring for aging parents and raising school-age kids? If this describes you, the specific financial advice here can help you and the two generations relying on you. BY Emily Guy Birken Sometimes, it feels like everyone needs you … Continue reading A financial guide to navigating your sandwich generation years →

The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind

Marketing Automation

Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here’s what that means for your business. Wunderkind on May 21, 2024   The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are … Continue reading The autonomous marketing revolution: Navigating the new frontier of brand engagement by Wunderkind →

Navigating soft skills in the age of AI: The key to successful hiring, engagement, and retention

Skills Development

 May 07, 2024 Navigating soft skills in the age of AI: The key to successful hiring, engagement, and retention The integration of AI in talent acquisition, paired with a steadfast focus on soft skills, presents a balanced approach to hiring and developing talent. The Fast Company Executive Board is a private, fee-based network of influential … Continue reading Navigating soft skills in the age of AI: The key to successful hiring, engagement, and retention →

Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences

Personalization Experiences

Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization. Sam Shennan on May 6, 2024     Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the … Continue reading Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences →

Navigating the cookieless future with cross-functional teams

Cookieless Targeting

The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond. Melissa Reeve on March 15, 2024 The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration.  … Continue reading Navigating the cookieless future with cross-functional teams →

Navigating new spam policies: A guide to effective cold email outreach

Email Marketing Platforms

Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results. Vladyslav Podoliako on March 6, 2024 Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less … Continue reading Navigating new spam policies: A guide to effective cold email outreach →

Navigating the future of marketing with data

Marketing Data

Today’s evolving marketing landscape needs data-driven strategies. Build robust first-party data and turn insights into strategic campaigns. Sam Shennan on February 8, 2024 Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA), the rise of generative AI and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. … Continue reading Navigating the future of marketing with data →

Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success

PPC Advertisement

Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success The digital era has introduced businesses to the compelling world of online advertising, where pay per click management services are critical to navigating the space effectively. Pay-per-click, or PPC, is a model where advertisers pay a fee each time an online user clicks their ad. … Continue reading Navigating the Complex Landscape of Pay-Per-Click Advertising: Strategies for Success →

Rise of the empowered consumer: Navigating shifting consumer behavior

Consumer Mamangement

Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today’s empowered consumers. RJ Licata on October 10, 2023 Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers … Continue reading Rise of the empowered consumer: Navigating shifting consumer behavior →

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