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Tag Archives: Navigating

Navigating the B2B Marketing Landscape: Expert Predictions for 2023

Navigating the B2B Marketing Landscape: Expert Predictions for 2023 Vivek Goel / 09 Mar 2023   Personalized, reliable content continues to be the king according to the fundamental B2B marketing principles of recent years. Still, there are now more ways than ever to achieve that objective in the eyes of your audience. Here are the … Continue reading Navigating the B2B Marketing Landscape: Expert Predictions for 2023

Navigating Stress as a Business Owner During the Holidays

Nicole Kosmayer December 8, 2021 The holiday season can be very stressful. This year is not exempt. As business owners, we need to worry about the happiness of our families, friends, customers, employees, and potential new leads – all while managing inventory, products, sales, services and more! Phew, I’m exhausted just thinking about it. Running … Continue reading Navigating Stress as a Business Owner During the Holidays

The Real Story on MarTech: Navigating the new world of consumer privacy

Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Sarah Brown on August 26, 2021 Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven … Continue reading The Real Story on MarTech: Navigating the new world of consumer privacy

Navigating Choppy Waters: How to Successfully Launch an Online Startup During a Global Crisis

Dmytro Spilka October 15, 2020 As far as the formation of startups goes, 2020 might go down in history as one of the most uncertain years in which to set up a new business. However, that hasn’t stopped many historical examples of companies that have navigated the choppy waters of economic uncertainty to flourish as … Continue reading Navigating Choppy Waters: How to Successfully Launch an Online Startup During a Global Crisis

Navigating High-Volume Hiring Events in a Candidate-Driven Market

Jeanette Maister — October 12, 2018 Follow @jeanettemaister — October 12, 2018 When it comes to high-volume recruiting, you need to set your company apart from the rest. In a candidate-driven market, it’s important to position your recruiting team for success by giving them the tools and metrics they need. Learn how to navigate the … Continue reading Navigating High-Volume Hiring Events in a Candidate-Driven Market

Attention + intensity: Tips for navigating the new age of media strategy

Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. Mark Williams on May 11, 2018  As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to … Continue reading Attention + intensity: Tips for navigating the new age of media strategy