by Richard Ruff July 6, 2016 Follow @saleshorizonsJuly 6, 2016 When comparing small transactional sales to large complex sales, the differences in the buying process are difficult to overstate. In a complex sale, the buying cycle is longer with more twists and turns; more buyers are involved both as individuals and as committees, and the … Continue reading Navigating the Byzantine World of the Complex Sale
by Michelle White June 29, 2016June 29, 2016 It’s a trend affecting every industry and sector: the generational shift that is occurring as Millennials increasingly outnumber Gen-Xers and Baby Boomers is a complex topic that cannot be ignored. From marketing to healthcare, from financial services to, of course, technology, this paradigm shift requires serious evaluation … Continue reading The Key to Navigating Real World Generation Gaps in the Workplace
by Steve Hamm June 24, 2016 Follow @maasprosrduJune 24, 2016 Landing page optimization is critical for one major reason — it’s the first impression that you’ll have with your audience when they arrive at your website, and it may well be your one and only chance to impress people who are just finding out about … Continue reading Landing Page Optimization: Prevent Your Audience from Navigating Away From Your Page
by Emily Carter April 16, 2016 Follow @grassrootsincApril 16, 2016 For many years, Google Advertising options such as Adwords were only supplemental choices to a company’s marketing program. However, Google algorithms are changing, and it is becoming increasingly important for companies to invest in digital advertising. FYI – Algorithms determine which websites rank higher in … Continue reading SEM Tips: Navigating Google Advertising
by Brian Honigman April 12, 2016 Follow @BrianHonigmanApril 12, 2016 When Facebook bought Instagram in 2012 for the (then shocking) price tag of one billion dollars, the digital world wondered aloud what Facebook’s endgame was. Some lauded the move, others were cautiously hopeful, and quite a few predicted imminent doom for the house that Zuckerberg … Continue reading A Different Kind of Filter: The Marketer’s Guide to Navigating Instagram’s New Algorithm
by Kim Campbell March 13, 2016March 13, 2016 Outsourcing. It’s basically the corporate equivalent of walking down the aisle. You’re making a decision to trust someone else completely and you’re inviting them to build a future with you. Not a decision to be taken lightly. And it can induce more than a little anxiety in … Continue reading We Choose You. Now What? Navigating the First 90 Days with Your Contact Center Partner
Steven MillerAugust 12, 2015 Local search is a concept we’re all familiar with, whether we realize it or not: You’re somewhere, you need something, and you look to find the nearest whatever it is – be it sushi, ski lift, or Shih Tzu trainer. And, thanks to the magic of the Internet, you’re presented with … Continue reading Sword in the Haystack: 3 Tips for Navigating Local Search
Columnist Ratko Vidakovic explains why marketers need to leverage the open auction of the public RTB marketplace in order to obtain maximum reach and total programmatic efficiency. Ratko Vidakovic on July 27, 2015 We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered … Continue reading Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)
What if there was a way to retain some of the characteristics of direct orders, but make the whole process even more efficient? Columnist Ratko Vidakovic explains private marketplaces. Ratko Vidakovic on May 25, 2015 In the previous installment of this series, we examined programmatic direct, a method of buying media space directly from publishers … Continue reading Navigating The Modern Ad Serving Stack, Part 3: Private Marketplaces (Deal ID)
By Bradley Foster, Published October 25, 2014 While perusing the latest opinions from fellow industry professionals, as I often do, I came across a particularly interesting and pertinent article by Michael Lazerow. In it, Michael states “The future of marketing is, quite simply, the process of mapping and optimizing journeys for customers.” While this isn’t … Continue reading Navigating a Shifting Consumer Landscape
