Jeremy York — July 21, 2017 — July 21, 2017 55am / Pixabay Most people are familiar with the term job description. It is the document that outlines items such as job responsibilities, experience, education, skills, etc. A dreaded document that most managers hate to prepare or fail to see the overall importance of having … Continue reading Job Descriptions—Are They Really Necessary?
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017 According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources
Will Humphries — March 19, 2017 Follow @JustCallMeWill— March 19, 2017 Although production often takes place on the front lines, content marketing success is often dependent upon the level of senior leadership involvement in the planning stages. Your content should align with the overall vision and mission of the organisation. The following is a look … Continue reading Why Senior Leadership Involvement is Necessary for Content Success
Mobile’s Not Optional, It’s Necessary by Jack Loechner, Staff Writer @mp_research, March 1, 2017 According to the The 2017 Mobile-First Ecommerce Report from ROI Revolution, reported by Internet Retailer, mobile is no longer an optional marketing strategy for ecommerce businesses; it is a necessity, but many online businesses have yet to master the implementation and … Continue reading Mobile’s Not Optional, It’s Necessary
Amanda Strouse — November 17, 2016 — November 17, 2016 I’ve been a marketer in-house for several companies and a marketer for several marketing agencies, and I’ll tell you, the skills needed for either position are exactly the same. However, it’s more difficult for a business to find a competent marketing specialist who will make … Continue reading 10 Necessary Qualities When Hiring A Marketing Specialist In-House
by Megan Smith March 24, 2016March 24, 2016 Understanding the email unsubscribe process: The unsubscribe function is one of the most important, but misunderstood, parts of your email message. You have to give recipients a way to stop messages from coming. (That’s the law of the land in nearly every country on earth!) However, the … Continue reading Email Unsubscribes: Necessary Evil or Email Enhancer?
Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand’s vision and resonate with consumers. Maggie Malek on December 17, 2015 at 10:13 am Is today’s agency model broken? This is the endless debate. Every few years, the marketing pendulum swings between the need for integrated … Continue reading Smashing Old Silos: The Necessary Integration Of Search, Social And Content
by Luana Spinetti December 14, 2015December 14, 2015 Google has been trying to enforce HTTPS on all websites since August 2014, stating in their Webmasters Blog that they want to make sure that “websites that people access from Google are secure”. To underline the importance of their pro-HTTPS campaign, Google said that implementing HTTPS would … Continue reading HTTPS On Blogs and SEO: Is It Really Necessary?
Bob WoodsAugust 17, 2015 If you don’t know to whom you’re selling, then why are you selling? You may know the overall market to which you’re targeting, but there’s an old maxim from Business Network International (BNI) that really applies in this case: Specific is terrific! (A bit corny? Yes. But believe me, you’ll never … Continue reading The Buyer Persona: A Necessary Element of Social Selling
Liz KislikMarch 31, 2015 No executive wants to deal with “Vic the Victim” or “Negative Ned”. And no employee really wants to be the permanent bearer of bad tidings. But the truth, although often inconvenient, is actually a crucial business tool. Some executives just can’t bear to hear bad news, especially when they don’t see … Continue reading The Difference Between Whining and Telling Necessary Truths
