Tag Archives: Necessity

Why marketing attribution is both a challenge and a necessity

While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must. Kim Davis on March 18, 2022 When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their … Continue reading Why marketing attribution is both a challenge and a necessity →

Is Employee Monitoring Software A Necessity In A Modern Workplace?

Workplace Evolution

Is Employee Monitoring Software A Necessity In A Modern Workplace? Employee management software is a catch-all word for various automated tools that can help company managers and HR practitioners improve their employee supervision capability. You can customize the tech options to specific workforce settings to allow employers greater leverage over how their workers spend their … Continue reading Is Employee Monitoring Software A Necessity In A Modern Workplace? →

The Necessity of Innovation

Innovation

Tom Alberg Innovation is at the heart of wealth creation. Innovation is at the heart of job creation. Innovation is at the heart of building better lives for everyone. And innovation can be increased by conscious support. Innovation is enhanced by a culture of innovation, encouragement of talented inventors and entrepreneurs, collaboration between academics and … Continue reading The Necessity of Innovation →

The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic]

Conversion Rate Optimization

by Stacey Rudolph July 25, 2016July 25, 2016 First, a quick definition… Conversion Rate Optimization is a technique that uses analytics and user feedbacks to increase your website’s performance. It seeks to improve on any metric that is considered important to your business’ key performance indicators (KPI) such as sales increase, downloads, and signups among … Continue reading The Evolution of Conversion Rate Optimization from a Luxury to a Necessity [Infographic] →

5 Reasons A Small Business Blog Is A Necessity

Small Business Blog

by Matt Brennan June 1, 2016 Follow @MattLBrennanJune 1, 2016 A small business blog is a valuable asset when it comes to marketing your business. It’s a way to compete with the larger competition. Instead of playing with hefty marketing budgets, the only thing a blog will cost is your time. It can also produce … Continue reading 5 Reasons A Small Business Blog Is A Necessity →

Is Coding a Necessity for Digital Marketers in 2016?

Digital Marketing

Olatunde AdedejiOctober 6, 2015 The digital marketing activity is fast evolving. The trends so far signal more disruptions of the digital landscape in the coming years ahead. In the skill sets required of a digital marketer, coding is seen by many marketing professionals as not too essential or the exclusive domain of the technically minded … Continue reading Is Coding a Necessity for Digital Marketers in 2016? →

Necessity Of Search Engine Optimization

Search Engine Optimization

Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites. Free Article … Continue reading Necessity Of Search Engine Optimization →