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The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead. Mike Ruff on January 31, 2025 Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years … Continue reading Data literacy for marketers: What you need to know
RCS is game-changing technology for mobile marketing. We’ve updated our article to include news of RCS tools from Twilio. Mike Pastore on January 31, 2025 By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. marketers a larger audience to engage … Continue reading Mobile marketing with RCS: What you need to know
January 21, 2025 I don’t need a court case to tell me Google is a monopoly E-commerce businesses globally must compete on one main street where prime real estate goes to those willing to pay the price. BY Maureen Brown As an e-commerce entrepreneur, I loathe Google. I know all too intimately after spending $2 million … Continue reading I don’t need a court case to tell me Google is a monopoly
Salesforce Agentforce represents the shift from generative AI to agentic AI. Here’s what you need to know about the platform. Mike Pastore on January 7, 2025 Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced … Continue reading Salesforce Agentforce: What you need to know
December 31, 2024 3 things you need to know about employee stock options If options are part of your compensation package, it’s worth your while to get familiar with how they work generally, as well as how your company handles stock options specifically. BY Associated Press Forms of compensation like restricted stock units and performance shares—whereby … Continue reading 3 things you need to know about employee stock options
December 29, 2024 It’s not enough to speak clearly. Leaders need to do this, too When we know our people and our audience, we can craft our message to meet them where they are and thereby serve their best interests. BY Yonason Goldson Flush from his victories on the battlefield and in the arena, Maximus negotiates … Continue reading It’s not enough to speak clearly. Leaders need to do this, too
The prevalence of AI-powered beauty filters on social media, for instance, can foster unrealistic ideals and trigger depression. BY The Conversation Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in personalized and interactive ways that not long ago seemed like the realm of science fiction. Marketers use AI-powered algorithms … Continue reading What you need to know about the dark side of AI marketing
A study by the financial services company Empower found that this is the annual income that indicates financial success. But respondents also said success was about more than just wealth. BY Pavithra Mohan For years, researchers have tried to pinpoint the amount of money Americans need to earn in order to feel happy. One oft-cited study … Continue reading Study: This is how much money you need to earn to be financially successful
November 16, 2024 Why you need a digital estate plan and how to create one So much of our lives is spent online, we need a digital estate plan to cover our virtual assets, from bank accounts to crypto currency. BY Emily Guy Birken Chances are good you’ve never considered the need for a digital estate … Continue reading Why you need a digital estate plan and how to create one
November 16, 2024 What you need to know about brain-training games Most brain-training games were designed to help participants master one or more specific skills. BY The Conversation Some 2.3 million U.S. adults over 65—more than 4%—have a diagnosis of dementia. But even without a diagnosis, a certain amount of cognitive decline is normal as age … Continue reading What you need to know about brain-training games
