The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing. Anu Adegbola on September 17, 2024 Google is on trial for allegedly abusing its dominance of the $ 200 billion digital advertising industry. The U.S. Department of Justice … Continue reading Google adtech antitrust trial: Everything you need to know
September 17, 2024 The need to address transparency in content marketing today Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. BY Keith Turco Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased … Continue reading The need to address transparency in content marketing today
Six states have privacy protection laws in effect, Montana’s goes online Oct. 1 and 10 other state’s laws will kick in by the end of next year. Here’s what you need to know about them. Constantine von Hoffman on August 30, 2024 (Story updated with information on the Montana privacy law which goes into … Continue reading U.S. state data privacy laws: What you need to know
How to ensure data privacy, control platform access and improve processes without extensive technical knowledge. Ana Mourão on August 21, 2024 To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is … Continue reading Why you need to master martech tool management
A good map helps you see the customer experience through the eyes of your customers. Mike Pastore on August 2, 2024 How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. … Continue reading Customer journey maps: What you need to know
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. Christina Adame on July 30, 2024 AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Here’s a guide to … Continue reading Generative engine optimization: What you need to know
July 28, 2024 This is the kind of leader we need right now Yonason Goldson makes a case for authentic leadership which is a duty, a privilege, and a trust. BY Yonason Goldson This column is not about politics.?It’s about a type of leader. It’s about how a leader who communicates honestly, inspires trust, and models integrity … Continue reading This is the kind of leader we need right now
We’ve updated our article about email deliverability requirements to include a section on the impact of sales engagement tools. Constantine von Hoffman on August 27, 2024 Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if … Continue reading Email deliverability: What you need to know
June 19, 2024 Why experts say we don’t need warning labels for social media platforms Research is divided on whether social media helps or hurts teens’ mental health. BY Chris Stokel-Walker Warning labels are put onto products that can seriously harm our health, like alcohol and tobacco. But the U.S. surgeon general wants to have a … Continue reading Why experts say we don’t need warning labels for social media platforms
June 16, 2024 The 6 questions leaders need to ask before they make any policy change In 1969, 22 years after sailing his balsa raft 4,300 miles across the Pacific Ocean to Polynesia, explorer Thor Heyerdahl set off on a new adventure, attempting to cross the Atlantic in a papyrus reed boat modeled after ancient … Continue reading The 6 questions leaders need to ask before they make any policy change
