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Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025 You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool
Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity. Frans Riemersma on December 10, 2024 As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions … Continue reading Why your company needs a brand LLM to thrive
Michelle Cuthbert | November 28th, 2024 In today’s changing online environment, having an active presence on social media is essential for businesses looking to thrive. With billions of users across Facebook and Instagram alone, social media makes it easier than ever to reach new customers and interact with the ones you already have. It allows … Continue reading Why Every Business Needs to Have Active Social Media Accounts
AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential. Gene De Libero on November 12, 2024 Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one … Continue reading Why your marketing team needs training, not just tech, in the age of AI
Amazon Holiday Ad Tells Us What The World Needs Now by Laurie Sullivan , Staff Writer @lauriesullivan, November 8, 2024 If you’re an advertiser looking to spread cheer this holiday season, pay attention to the underlying message in Amazon’s holiday ad released this week. The theme of the ad has meaning for many across the United … Continue reading Amazon Holiday Ad Tells Us What The World Needs Now
September 01, 2024 Who needs Photoshop? These great image editors are truly free Transform your photos from ordinary to extraordinary—no subscriptions, trial periods, or premium versions involved. BY Doug Aamoth You don’t need to break the bank to elevate your images. These photo-fabulous free tools are truly free—no upsells to premium versions or limited-time trials. They … Continue reading Who needs Photoshop? These great image editors are truly free
July 03, 2024 The top qualities Boeing’s next CEO needs most? Courage and humility Boeing’s next CEO pick is crucial. Here’s what leadership experts say the troubled aerospace giant should really be looking for. BY Anne Marie Squeo It’s no secret Boeing faces major challenges. Each day seems to bring more negative headlines about the company’s … Continue reading The top qualities Boeing’s next CEO needs most? Courage and humility
Here’s how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success. Ana Mourão on July 2, 2024 Marketing technology, or martech, refers to tools and systems designed to support marketing efforts. It can also encompass technology used for sales and advertising. Because of its broad scope, … Continue reading 6 core competencies every martech manager needs
June 08, 2024 Three burning AI questions that Apple needs to answer at WWDC 24 Will Apple tap OpenAI, or longtime partner (and rival) Google? That’s just one of the AI-related questions the company will need to address on Monday. BY Michael Grothaus We are just a few days away from Apple’s Worldwide Developers Conference, the … Continue reading Three burning AI questions that Apple needs to answer at WWDC 24
May 15, 2024 Why the modern HR professional needs to be brand-savvy Human Resources is leading the charge on employer branding, marketing the company to both employees and recruits. BY Ron Johnson Modern HR professionals are getting more brand-savvy by the day. Why? In simple terms, HR professionals need to be as effective in branding their … Continue reading Why the modern HR professional needs to be brand-savvy
