Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. Constantine von Hoffman on October 19, 2022 This year programmatic digital display ad spending will hit $ 115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can … Continue reading What every marketer needs to know about programmatic advertising
Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late
Facebook is rebranding itself as ‘Meta’ It’s all about the metaverse. K. Bell @karissabe Facebook, the social network, will no longer define the future of Facebook, the company that will now be known as Meta. Facebook Inc. is changing the name in order to distinguish its beleaguered social network, which has an increasingly poor … Continue reading Questions Meta needs to answer about the metaverse at Connect
By Leah Solivan September 26, 2022 Interest rates are up, markets are down. Inflation continues to haunt the economy while the supply chain continues its wild, chaotic swing. While we look for hope in employment stats and public market upswings, economists and pundits are arguing about just when NBER (the National Bureau … Continue reading An economic slowdown could be the reset Silicon Valley needs
Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting
In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration. Gene De Libero on August 19, 2022 Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while … Continue reading Why martech integration needs more than technical skills
By Stephanie Vozza July 21, 2022 Ever wonder where the day went? It’s not uncommon to reach the late afternoon, and marvel at why you didn’t gain more traction on your to-do list. That’s because the workstyle most of us use is reactive, says Joe Robinson, author of Work Smarter, Live Better: The Science-Based … Continue reading These are the 4 boundaries your brain needs to feel less overwhelmed
Meta reportedly tells managers to identify people for layoffs Mark Zuckerberg previously said that Meta is experiencing “one of the worst downturns” in recent history. M. Moon @mariella_moon Justin Sullivan via Getty Images Some Meta employees could lose their jobs as the company prepares for leaner times ahead. According to The Information, Maher Saba, Meta’s … Continue reading Google slows hiring and says the company needs to be ‘more entrepreneurial’
Different products and markets need different ABM approaches. Constantine von Hoffman on July 14, 2022 Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital … Continue reading How to tailor ABM to your specific needs
By Dan Woods April 13, 2022 For decades, cybersecurity experts have been held back by a relative lack of federal involvement across a range of issues in cyberspace. Now they’ve finally got their wish, but will the Bureau of Cyberspace and Digital Policy (CDP), which the State Department announced last week, focus on … Continue reading The new cyberspace agency needs to tackle fraud, not just cyberattacks
