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By Katherine C. Kellogg, Erin L. Kelly, and Constance N. Hadley March 05, 2023 Hybrid work is here to stay in many organizations. Employees value the flexibility of remote work so much that many have resisted mandates to spend more time in the office. But managers face special challenges leading teams whose members … Continue reading Why neglecting work relationships can sabotage innovation and productivity, according to research
A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees. Vivien Leung on August 8, 2022 A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly … Continue reading Study: Marketing automation teams mired in execution, neglecting strategic priorities
Latest email benchmark report indicates that email senders recognize the importance of transaction email, but aren’t prioritizing user experience. Jennifer Cannon on January 30, 2020 Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to maintain consistent deliverability, engagement and quality, according … Continue reading Brands are neglecting transactional emails, leading to deliverability issues and lost customers
Joelle Kaufman — March 2, 2019 — March 2, 2019 The secret is out: The most successful companies in the world are the ones that understand their employees are their greatest competitive asset. What’s baffling, though, is that most enterprises today are fundamentally neglecting 80 percent of their workforce when it comes to communication and … Continue reading The Multi-Billion-Dollar Opportunity Behind the 80% of Employees We’re Neglecting
Bob Van Rossum — November 19, 2017 Follow @BobVR — November 19, 2017 The growing dependence marketing has on technology has created a space where marketers are compelled to develop new skills that are aligned with the rapid growth of the digital world. Whether you’re looking to jump-start your career or wanting to brush up … Continue reading Avoid Neglecting These 4 Basic Digital Marketing Skills in 2018
Jacob ShriarSeptember 25, 2015 Most people don’t like annual performance reviews. Managers hate doing them and employees hate getting them. Yet, they’re still widely used. There are still many mistakes made in the performance review process. Here are some tips you can use to make sure they’re great. Come Prepared To The Review There’s nothing … Continue reading 10 Performance Review Tips You’re Probably Neglecting [Infographic]
