August 08, 2024 How a network of ex-Tesla employees created $10 billion worth of U.S. clean-energy investments From new batteries to EV chargers to battery recycling, ex-Tesla employees are creating a web of new entries into the clean energy space. Here’s what they say working at Tesla taught them. BY Adele Peters At a former steel … Continue reading How a network of ex-Tesla employees created a $10 billion worth of clean energy startups
Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. Chris Wood on August 1, 2024 This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is … Continue reading Experian rolls out retail media network solution
Google TV Network With Ad-Supported Channels Ties To Google Ads Platform by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2024 ctv Google strengthened its connected TV (CTV) advertising offering by launching the Google TV network across more than 20 million monthly active Google TV and Android TV OS devices. It connects in-stream video inventory across … Continue reading Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
The company also announced Ad Manager updates giving publishers greater control over where ads appear and badging. Anu Adegbola on June 11, 2024 Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers … Continue reading Google launches Google TV advertising network
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. Chris Wood on April 5, 2024 This week, Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired … Continue reading Chase launches media network
Huawei is allegedly building a self-sufficient chip network using state investment fund Bloomberg’s report suggests a ‘symbiotic relationship’ between Huawei and these enterprises. Richard Lai Fri, Dec 1, 2023 A man checks Huawei’s Mate 60 series smartphones displayed at a Huawei store in Shanghai, China September 8, 2023. (REUTERS/Aly Song) We’ve seen Huawei’s surprising … Continue reading Huawei is allegedly building a self-sufficient chip network using state investment fund
Intuit Launches B2B Ad Network Targeting Small Business Owners by Steve McClellan @mp_mcclellan, July 26, 2023 Financial technology company Intuit has launched what it calls a first: a B2B ad network targeting small businesses. It’s called SMB MediaLabs. According to the firm advertisers can potentially reach over six million QuickBooks Online customers in the … Continue reading Intuit Launches B2B Ad Network Targeting Small Business Owners
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers. Chris Wood on July 18, 2023 Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform … Continue reading Sam’s Club’s retail media network rolls out new experience and targeting capabilities
Success with an RMN depends on the quality of consumer engagement, not the size of the organization. Constantine von Hoffman on July 10, 2023 Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which … Continue reading How a small chain is going big with a retail media network
Microsoft Develops Way To Monetize AI Chat, Expand Ad Network by Laurie Sullivan @lauriesullivan, May 8, 2023 Microsoft has designed a way to give publishers, apps, and online services the ability to customize ad experience and increase revenue through investments in chat. An API announced Monday allows publishers, apps, and online services to choose an … Continue reading Microsoft Develops Way To Monetize AI Chat, Expand Ad Network
