WeAdvertise: WeWork Joins Captivate’s Digital Ad Network by Joe Mandese @mp_joemandese, January 18, 2023 Captivate, the digital out-of-home advertising network that began by installing video screens in the elevators of high-rise office buildings, has added flexible workspace network WeWork as an affiliate. The deal adds more than 175 locations to Captivate’s network and brings its … Continue reading WeAdvertise: WeWork Joins Captivate’s Digital Ad Network
Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience. Kim Davis on January 12, 2023 Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. … Continue reading Salesforce announces retail media network innovations
Apple Reportedly Will Build Ad Network Around Major League Soccer by Laurie Sullivan @lauriesullivan, November 6, 2022 Apple plans to build a live television ad network in preparation for streaming Major League Soccer games, adding to the focus on search ads in the location-based app in Maps. The company agreed to expand its advertising as part … Continue reading Apple Reportedly Builds Advertising Network Around Major League Soccer Deal
Similarities And Differences In Languages Through A Semantic Network by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2022 Language plays an increasingly important role in search. Revealing the similarities and differences between languages through network science might seem daunting, but researchers at the Tokyo University of Science have found a way to make it work. … Continue reading Similarities And Differences In Languages Through A Semantic Network
Zynga Began Building An Ad Network By Buying Ad-Tech Companies by Laurie Sullivan @lauriesullivan, April 1, 2022 Zynga continues to build a next-generation advertising platform that will serve the entire mobile industry, and it is buying up ad-technology companies to do it faster. The company believes its competitive advantage resides in the acquisition of Chartboost, … Continue reading Zynga Began Building An Ad Network By Buying Ad-Tech Companies
LinkedIn debuts its own podcast network Co-founder Reid Hoffman will co-host a show about personal entrepreneurship. K. Holt @krisholt February 23rd, 2022 ronstik via Getty Images LinkedIn is delving deeper into the podcast world. It’s debuting a podcast network that features in-house shows from the LinkedIn News team as well as programs from industry figures. … Continue reading LinkedIn debuts its own podcast network
Steven Imke November 11, 2021 The secret sauce in creating a product or service that has the potential to go viral is adding something that creates more value when more people in the user’s network use or adopt it. This is known as the network effect. Facebook understood the network effect concept very well. If … Continue reading How to Go Viral with the Network Effect?
Pam Hughes November 9, 2021 According to the latest semi-annual survey of 10,000 U.S. teens, Snapchat is still their favorite social media network. Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case. These results are … Continue reading Which Social Media Network Do Teens Like the Most?
Pallavi Tyagi August 18, 2021 Social network marketing, simply put, is any marketing that takes place on social networks. Needless to say, this is a key tool in every entrepreneur’s arsenal these days. Typically, paid ads are shown to new people who do not know about your brand. So, in a sense it is a … Continue reading Approaching Your Social Network Marketing Strategy the Right Way
Susan Hunt August 3, 2021 Recently I was asked to speak to the women’s employee resource group of one of our customers about networking. The organizer shared that many women are struggling with just how to develop their network, particularly now that so much has moved online. While I don’t consider myself an expert on … Continue reading Unconventional Advice for Building Your Network
