By David Rock and Joy VerPlanck June 01, 2022 Maybe you’ve had an influx of new hires from the Great Reshuffle. Or maybe you’re at a company going through a rough time. Or maybe you’re just trying to maintain a healthy status quo. For all these situations and more, it’s important for leaders to … Continue reading This could be the root cause of employees’ low engagement according to neuroscience
Lyudmila Kovalenko October 5, 2021 Our thoughts, feelings and actions are simply the results of neural activity in the brain. Marketers widely use insights from neurobiology to guess consumers’ desires. Thanks to neurobiology, it is possible to predict consumers behaviour and even manipulate their decisions. Neuromarketing used to be considered an unconventional approach, but in … Continue reading Neuroscience in Marketing: Practical Tips
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain. Jade Bunke on June 15, 2020 Do you want to predict the future? The ability to foretell how customers might respond to a new product or service can translate into millions. But it’s … Continue reading How using neuroscience can help capture customer sentiment and predict future behavior
Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung. Caitlin Pequignot & Tommy Hung on February 9, 2017 Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and experiences. They’ve … Continue reading The brainpower boost: How neuroscience nurtures marketing and design potential
Jacob ShriarMay 20, 2015 Neuroscience is one of my favorite topics, and recently it’s one of the things I spend most of my free time learning about. More and more, leaders will need to understand the neuroscience and psychology of motivation if they want to have high performing teams. Employee engagement, while mostly common sense, … Continue reading The Neuroscience Of Why Organizational Change Fails
