Steve DiGioia — February 13, 2017 Follow @stevedigioia— February 13, 2017 Every business has one or more employees that seem to take a back seat to the day-to-day machinations of business. Dutifully they perform as intended and do their best but are not looked at in times of need or expected to do much more. … Continue reading Never Underestimate the Potential From These 3 Surprising Sources
Bob Hutchins — October 28, 2016 Follow @Bobhutchins— October 28, 2016 Think you know your social media? Take a look at a new infographic released this week from skilled.co, and you might find that you don’t know quite as much as you think. From global penetration rates to influence of purchasing decisions, this new social … Continue reading 115 Things You Never Knew About Social Media
Virginia Franco — February 6, 2017 Follow @VAFrancoResumes— February 6, 2017 I work with people both over and under the age of 50 who ask me for help on how to write an executive resume. In my work with baby boomers, 3 themes resonate. They have impeccable work ethic, their careers are filled with amazing … Continue reading You’re Never too Old (or Young!) to Launch a Career Change
by Holly Pavlika, Columnist, January 30, 2017 With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean … Continue reading 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content
Michael Bellina — January 25, 2017 Follow @MigmanMedia— January 25, 2017 Every year someone comes out with an article about design trends. They write about colors and layout. They are all fine and some are even useful. Rather than redesigning your site year after year, I decided to give you my style trends that will … Continue reading 5 Website Design Trends That Will Never Go Out of Style
Melissa Hollis — January 20, 2017 — January 20, 2017 So far in this Ecommerce Tax Handbook we’ve covered sales tax, Amazon FBA, and tax law deadlines. Now we’re on to the fun stuff: deductions. Taxes are business as usual, but so are a lot of other things. Small business in the U.S. are fortunate … Continue reading 92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)
Richard Sellers — December 1, 2016 — December 1, 2016 A newspaper editor taught me several lessons that will help job seekers communicate better with hiring managers, human resource departments, and executive recruiters, a group I describe as screeners. His advice is true for your résumé, cover letter, bio, LinkedIn profile, networking calls, and interviews. … Continue reading Job Seekers: Never Bury the Lead
Get to Know: ON24 CMO Joe Hyland Amy Gesenhues on November 22, 2016 In May of last year, Joe Hyland was named CMO for ON24, leading global marketing, communication and brand strategy for the webinar-based marketing platform. “I’ve been in marketing for about 15 years, focusing primarily on marketing in the B2B and SaaS space,” … Continue reading ON24’s CMO says creativity, patience & never resting on your laurels are key to success
by Randall BeardSeptember 20, 2016 W. Edwards Deming, the father of Total Quality and one of my business heroes, once said: “It is not enough to do your best; you must know what to do, and then do your best.” This simple statement applies to many things in business, not the least of which is … Continue reading New Product Success: Why Concept Testing Is Never Enough
by Brooke B. Sellas July 25, 2016 Follow @madSMscientistJuly 25, 2016 Cold calling for sales leads? Blech. The mere mention of using the phone to “surprise people” brings me back to my early 20s when I was tasked with cold calling local businesses to find buyers or renters. I worked in a luxury high rise … Continue reading I’d Never Use Cold Calling For Sales. Here’s Why.
