This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers. Chris Wood on May 2, 2024 With digital video poised to overtake linear ad spend for the first time, there was a celebratory feel to this year’s IAB NewFronts week of events. “I … Continue reading IAB NewFronts rings in the age of digital video dominance
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach. Chris Wood on May 2, 2023 This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they … Continue reading IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
How to market your brand using interactive native content Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns. Jane Loring on April 18, 2017 Native advertising … Continue reading How to market your brand using interactive native content
Everyone from AOL to Yahoo promises to deliver the much sought after 18 – 34 year old demographic. Amy Gesenhues on May 5, 2015 Last week’s NewFronts presentations were jam-packed with celebrities, exclusive series announcements and a host of new advertising solutions – but the one word that made it into nearly every NewFronts event, … Continue reading NewFronts 2015: It’s The Year Of The Millennial For Digital Content Providers
Publisher Dao Nguyen said BuzzFeed is recruiting advertisers to try out a beta program of POUND. Amy Gesenhues on April 28, 2015 BuzzFeed kicked-off NewFronts week with everyone from its founder Jonah Peretti and president Greg Coleman to its publisher Dao Nguyen and president of BuzzFeed Motion Pictures Ze Frank taking the stage at B.B. … Continue reading NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares
At the risk of going entirely off-script, today I’m going to write about the NewFronts, maybe just because everyone else is — and if anything characterizes the Social Media Insider, it’s a vicious insistence on being on top of the latest trends. But the good news is that when it comes to social media’s role … Continue reading What Does Social Have To Do With The NewFronts? Only Everything
